Séraphine opens a new store in New York

By

Sarah Ahssen

Published
Jan 12, 2015

464 West Broadway, in the heart of Soho, is the address of Séraphine's first New York-based store. Very popular with celebrities (Kate Middleton, Doutzen Kroes...), the ready-to-wear brand for future mothers notably counts Bonpoint, the high-end children's wear store, among its neighbours.

"Since our launch in the United States, two years ago, we have received a very warm welcome and experienced strong sales on our e-store. The location of our store in Soho allows New Yorkers and international shoppers the possibility to discover our entire collection," explains Cécile Reinaud, who created Séraphine ten years ago in London.

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The brand's revenue increased from 7 million euros in 2013 to 10 million on 31 March 2014. In France, Séraphine is available online, at the Galeries Lafayette Paris Haussmann and Montparnasse, and at the Galeries Lafayette in Lille.