Shinola creates tote bag to raise funds for Detroit food rescue organization

By

Obi Anyanwu

Published
Jun 22, 2016

Shinola is combating hunger in Detroit with the help of social business Feed. The two companies came together to create tote bags that will benefit Forgotten Harvest, Detroit’s only food rescue organization.

The Feed x Shinola tote bag is a hand-sewn shopper bag with a large interior pocket, two exterior open pockets and a leather trim and handle. The limited edition bag is available in navy and sunset orange, and only 170 tote bags were produced.
 
With every bag purchase, 100 meals will be provided to children and families in need through Forgotten Harvest. In addition, the Detroit-based company will celebrate the launch of the limited edition collection at the Shinola x Fancy pop up at Gurney’s Montauk Resort from June 23 through 26 and at the Shinola Washington DC store Block Party on June 25.

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“This was a dream collaboration for me,” said Feed Founder Lauren Bush. “My personal style is very Americana, and I am one of the original Shinola evangelists. My love of the brand grew even more after visiting Shinola’s operations in Detroit a few years ago. Working with the Shinola design team on this bag was so much fun, and I am in love with the final result. It’s a beautiful bag with an even more beautiful impact. This collaboration is truly a testament to the values both Feed and Shinola stand for.”
 
The Feed x Shinola tote bags are available at the brand’s Detroit, Washington DC and New York City stores.