×
26 353
Fashion Jobs
TIFFANY & CO
IT Business Analyst, Mobile Experience
Permanent · New York
LA MER
Luxury Skincare Sales Manager - 37.5Hrs - Lamer - (Willowbrook) - Wayne, nj
Permanent · Wayne
MAC
Vice President, Gbsc - Mac
Permanent · New York
TIFFANY & CO
Compliance Analyst, Legal
Permanent · Parsippany-Troy Hills
ESTÉE LAUDER COMPANIES
Vice President, Strategy, New Business Development & Analytics, North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Manager, Capital Markets
Permanent · Melville
CLINIQUE
Manager, Digital Production - Clinique Global Online
Permanent · New York
TIFFANY & CO
Lead Developer - CRM
Permanent · New York
TOM FORD BEAUTY
Business Manager - 40 Hours - Tom Ford - 59th Street Bloomingdales - New York,ny
Permanent · New York
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - San Antonio,tx
Permanent · San Antonio
JBCSTYLE
Freelance Ecommerce Operations Program Manager (sf)
Permanent · SAN FRANCISCO
JBCSTYLE
Sales Representative
Permanent · LOS ANGELES
JBCSTYLE
Director of E-Commerce & Digital Marketing
Permanent · LOS ANGELES
JBCSTYLE
Account Executive
Permanent · NEW YORK
CLINIQUE
Clinique Consultant - Freelancer - Clinique Macys Center City
Permanent · Philadelphia
CLINIQUE
Clinique Consultant pt Pleasanton - ca
Permanent · Pleasanton
CLINIQUE
Clinique Consultant ft Newark, ca
Permanent · Newark
CLINIQUE
Clinique - Associate Consultant - San Leandro, ca
Permanent · San Leandro
ULTA BEAUTY
Retail Sales Manager-Bryant Square
Permanent · Edmond
ULTA BEAUTY
Salon Manager-Duff Plaza
Permanent · Ames
ULTA BEAUTY
Retail Sales Manager-Poplar Commons
Permanent · Memphis
ULTA BEAUTY
General Manager-New Store-Coastal Walk Marketplace
Permanent · Shallotte

Shopbop rebrands for better consumer experience

By
Published
Sep 7, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon-owned Shopbop has launched a brand refinement plan that includes changing the logo and brand color palette, updating the e-commerce consumer experience, and launching a loyalty program.

Shopbop


Shopbop updated the online consumer experience by adding more photos and information onto product pages. The company amplified the lighting and increased its commitment to styling to draw traffic to recommended brands, items and trends. Navigation has also been improved for a better comprehensive shopping experience from discovery to checkout.

In an official statement, the brand explained Shopbop's new logo "perfectly captures the refined aesthetic and spirit of the brand." The new color palette centers around the brand's heritage color of orange and incorporates peach, pink and cool gray as well as white and black. The branding will now include bolder fonts designed to support the refined aesthetic the brand wants to convey.

Shopbop also kicked off a new loyalty program as part of the rebranding. Customers who join the program will gain access to early product launches, birthday discounts and special events and sales.

Shopbop CEO, Darcy Penick said, "After taking a close look at who we are as a brand, we made a decision to reimagine our look and feel... [to] best position our brand for the future."

To kick off the new branding, Shopbop has launched its Fall 2017 campaign called "Make Shopbop Yours." The campaign features models Sasha Kichigina, Line Brems, Melodie Vaxelaire and Anna Mila showing customers how to make unique looks that express their individuality. The fall campaign will roll out digitally as well as in print through taxi tops and street posters.

Shopbop currently offers 1,000 brands online. It was originally started as a brick and mortar store in Wisconsin in 2000 and became one of the forerunners of e-commerce curated style. Amazon bought it in 2006.

Copyright © 2020 FashionNetwork.com All rights reserved.