×
68 866
Fashion Jobs
BANANA REPUBLIC
General Manager - West Town
Permanent · Madison
ADIDAS
Key Account Manager
Permanent · Pittsburgh
CENTRIC BRANDS
Manager, Production
Permanent · New York
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Chevy Chase
Permanent · Chevy Chase
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Willow Grove
Permanent · Willow Grove
MACY'S
Asset Protection Captain, Lakewood Center - Full Time
Permanent · Lakewood
MACY'S
Celebrations Consultant
Permanent · Salem
MACY'S
Product Management Advisor
Permanent · New York
MACY'S
Asset Protection Detective, Summerlin - Full Time
Permanent · Las Vegas
MACY'S
Business Intelligence Workflow/Agent Tools Advisor
Permanent · Deerfield Township
MACY'S
Asset Protection Detective, Woodlands Mall - Full Time
Permanent · The Woodlands
MACY'S
Asset Protection Detective, Warwick Mall - Full Time
Permanent · Warwick
MACY'S
Asset Protection Detective, Fair Oaks - Part Time
Permanent · Fairfax
MACY'S
Asset Protection Detective, Redding mt Shasta - Full Time
Permanent · Redding
MACY'S
Asset Protection Detective, Natick Collection - Full Time
Permanent · Natick
NORDSTROM
Asset Protection - Security Ambassador - Miracle Marketplace Rack
Permanent · Miami
SALLY BEAUTY CORPORATE
Manager, Content Strategy And Operations
Permanent · Denton
ROSS STORES
Senior Financial Analyst, Store Finance
Permanent · Dublin
OLD NAVY
Manager – Product Creation Strategy
Permanent · San Francisco
OLD NAVY
Assistant General Manager, Merchandising - Boynton Beach
Permanent · Boynton Beach
L BRANDS
Senior Merchandise Planner
Permanent · Reynoldsburg
L BRANDS
Manager Merchandise Planning
Permanent · Reynoldsburg
Published
Apr 19, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Skechers launches new line of wellness-focused footwear

Published
Apr 19, 2017

Skechers, the lifestyle and performance footwear brand based in Manhattan Beach, California, just launched a new collection of footwear geared towards the busy woman on the go.


Sketchers


​You by Skechers is an amalgamation of the brand’s other lifestyle and performance lines, resulting in a fashionable, light-weight sneaker that is designed to be worn while running on the treadmill or running errands.

“We’ve seen an explosion in the desire for lightweight wellness footwear in the athleisure marketplace,” said Michael Greenberg, president of Skechers. “You by Skechers gives us the perfect opportunity to fuse the best aspects of both our performance and lifestyle experience to meet that need. We expect this versatile collection to resonate strongly with active women across multiple demographics.”

Skechers in known for tapping prominent spokesmodels to serve as ambassadors for the brand including pro-golfer Billy Andrade, actor Rob Lowe and ex-football star Joe Montana. To help showcase the healthy living and balance aspect of the You by Skechers line, the company partnered with Koya Webb, a fitness model, vegan advocate and former track star; Danette May, a fitness star and social media influencer; superfood guru and yogi Sophie Jaffe; and Pilates expert Katie Yip.

Consumers are encouraged to engage with the spokesmodels via social media, where there is an ongoing conversation about physical and mental health, fashion, beauty and more.

While Skechers plans to expand its new line of athleisure footwear, the laceless line currently consists of five different patterns, each available in seven different colors. The shoes retail for $65 and can be found online or at one of Skechers stores throughout the U.S., Canada, Asia, Middle East, Canada, Japan, Latin America and Europe.

Copyright © 2022 FashionNetwork.com All rights reserved.