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Published
Oct 29, 2015
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Skechers opens second store in NYC’s Times Square

Published
Oct 29, 2015

Skechers announced Wednesday the opening of its second store in New York City at Times Square. The new retail location joins Skechers’ Fifth Avenue store on 34th Street.


The new Skechers flagship store in Times Square - Skechers


 
The 2,453-square-foot Times Square store features a sleek, modern look with black granite tiled floors, large-scaled graphics, state-of-the-art audio/video presentations and LED-lit shelves, fixtures and storefront displays. The new store is the first of its kind for Skechers housing a Performance Shop, a Kids fun zone, and mobile pay options for customers shopping for the brand’s full men’s, women’s and children’s lifestyle and performance footwear, apparel and accessories.
 
“This amazing new store is a perfect reflection of our brand’s incredible year,” said Michael Greenberg, president of SKECHERS. “We recently announced our biggest quarter ever, during which our Company-owned store sales increased by more than 20 percent in the third quarter of 2015 as compared to the same period last year. Skechers now has more than 1,210 stores worldwide, with more than 500 being Company-owned, and we will continue to expand our retail network to satisfy the increasing number of consumers who are demanding our product.”

The California-based footwear company moved to the bustling Times Square neighborhood at a time where retailers are leaving their longtime spaces. In June, Gap announced that it would open two flagship stores for its namesake Gap brand and Old Navy where Toys “R” Us is currently situated in Times Square.
 
The popular tourist neighborhood receives foot traffic from as many as 300,000 people a day. With the opening of a new location in Times Square, Skechers may keep its 2nd place ranking in the US footwear market above Adidas

Skechers currently owns and operates over 500 retail stores in the United States, Canada, Europe and Asia.
 

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