×
83 802
Fashion Jobs
GAP
Asset Protection Service Representative
Permanent · North Bergen
ADIDAS
Manager Integrated Business Planning
Permanent · Portland
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Rice Lake
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Kearney
JCPENNEY
Senior Manager, Creative Operations (Samples And Creative Technology) â€" Marketing
Permanent · Plano
JCPENNEY
p&a Business Analyst - Women's Active
Permanent · Plano
LEVI'S
Senior Business Analyst, Global Distribution
Permanent · Henderson
NIKE
Marketplace Operations Business Analyst
Permanent · Beaverton
NIKE
Director, Retail Brand Marketing Men’s Performance & Lifestyle
Permanent · Beaverton
NIKE
na Retail Brand Marketing Manager Men’s Performance (Running)
Permanent · Beaverton
FOOT LOCKER
sr. Manager of Operations - Distribution Center
Permanent · Camp Hill
TAPESTRY
Manager, Materials
Permanent · New York
ESTÉE LAUDER
Keyholder - Cosmetics Company Store - 20 Hours - Settlers Green Outlets - North Conway, nh
Permanent · Conway
ESTÉE LAUDER
Lead Security Engineer - Enterprise Cybersecurity And Risk
Permanent · New York
GAP INC
Senior Product Manager – Retail Labor Optimization
Permanent · San Francisco
GAP INC
Associate Production Manager- Licensing- Old Navy
Permanent · San Francisco
GAP INC
Senior Asset Protection Manager
Permanent · McLean
NEW BALANCE
sr. Manager, Value Chain Business Operations (Project Management)
Permanent · Lawrence
CENTRIC BRANDS
Account Manager - Amazon
Permanent · New York
CENTRIC BRANDS
Human Resources Business Partner (Hrbp)
Permanent · New York
ULTA BEAUTY, INC.
Regional lp Manager
Permanent · Los Angeles
BANANA REPUBLIC
Asset Protection Service Representative - Bay Ridge
Permanent · New York
Published
May 11, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Skechers sues Adidas for false advertising, unfair competition

Published
May 11, 2018

Skechers sued Adidas in federal court this week claiming unfair competition after the brand sent hundreds of thousands of dollars in secret payments to high school and college athletes in return for them wearing Adidas.

A lineup of college basketball uniforms - Adidas

The complaint was filed in California and states, "The market for basketball shoes is driven as much by brand perception, attitude, and style as it is by shoe performance. The ability to develop 'street credibility' by having talented players and trendsetters wear a company's shoes can make or break a brand's reputation."

Skechers is claiming Adidas' payoffs were essentially bribes which prevented the Manhattan Beach, CA-based brand from entering the market. The brand is also accusing Adidas of false advertising by creating a market that would steer consumer preferences towards Adidas.

In its complaint, Skechers says Adidas, "effectively blocked Skechers and other companies from competing on a level playing field for young, NBA-level endorsers, and unfairly bolstered consumer perception of Adidas' overall brand quality and image well beyond the basketball footwear market."

The lawsuit follows a federal indictment last year when 10 Adidas execs were found to be bribing college basketball players who were paid in exchange for signing endorsement deals when the players went pro. That trial between the US government and the 10 Adidas executives is set to occur in October in New York.

Adidas and Skechers have long had a difficult relationship and a court recently found in favor of Adidas in a case where it sued Skechers for copying its Stan Smith design. In a statement, an Adidas spokesperson affirmed, "We will not stand by and allow others to blatantly copy our products and infringe on our valuable intellectual property," calling Skechers infringement the latest iteration of a "pattern of unlawful conduct."

Both Adidas and Skechers trail Nike who remains the top sports brand in the US. According to NPD Group, Nike owns almost 75% of the $1B basketball industry plus another 8% from its subsidiary Jordan Brand. Under Armour holds 12% market share and Adidas only occupies 4% of the market.

Adidas has not yet officially responded to Skechers' lawsuit but according to ESPN, a spokesperson called the suit "frivolous and nonsensical" adding that "it should be summarily dismissed."

Copyright © 2022 FashionNetwork.com All rights reserved.