×
71 959
Fashion Jobs
UNDER ARMOUR
Stock Teammate, Part-Time 5am-10am Shift, $15 Per Hour
Permanent · LEHI
UNDER ARMOUR
Stock Teammate, Part-Time 5am-10am Shift, $15 Per Hour
Permanent · LUTZ
UNDER ARMOUR
Warehouse Administrator, Transportation Direct Ship (Mon-Fri 7:00am to 3:30pm $18.25)
Permanent · RIALTO
UNDER ARMOUR
Manager, Inventory Control And Quality Assurance (Night Shift) Tues-Fri 4pm to 2:30am $43.06
Permanent · RIALTO
UNDER ARMOUR
Manager, Inventory Control And Quality Assurance (Icqa)
Permanent · SPARROWS POINT
UNDER ARMOUR
Stock Teammate, Part-Time 4am-10am Shift, $15 Per Hour
Permanent · NORFOLK
ON RUNNING
Director, Internal & External Communications North America
Permanent · NEW YORK
UNDER ARMOUR
Stock Teammate, Part-Time 5am Shift, $15.25 Per Hour
Permanent · SACRAMENTO
UNDER ARMOUR
Operations Manager, Team Sales
Permanent · BALTIMORE
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Bloomie's
Permanent · FAIRFAX
BLOOMINGDALE'S
Asset Protection Supervisor, Full Time - Bloomie's Old Orchard
Permanent · SKOKIE
OLD NAVY
Assistant General Manager - Alameda so. Shore ct
Permanent · ALAMEDA
NEWELL
Manager, Human Resources
Permanent · PATASKALA
ECCO
Import Logistics Manager (Hybrid)
Permanent · LONDONDERRY
DECKERS
1st Shift Inventory Control Cycle Counter/Equipment Operator
Permanent · MORENO VALLEY
DECKERS
Stock Lead, Deckers Brands
Permanent · GOLETA
DECKERS
sr. Product Line Manager, Performance - Hoka
Permanent · PORTLAND
DECKERS
Retail Operations Coordinator
Permanent · GOLETA
DECKERS
Sales Operations Coordinator, Canada & Latin America
Permanent · GOLETA
DECKERS
Vice President, Global Marketing - Hoka
Permanent · GOLETA
DECKERS
Loss Prevention & Safety Manager
Permanent · MORENO VALLEY
DECKERS
Hoka Account Executive - st. Louis
Permanent · ST. LOUIS
Published
Jan 10, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Smashbox makeup artist takes LVMH to court over alleged copy of lip art

Published
Jan 10, 2018

Vlada Haggerty, Smashbox’s recently appointed “lip editor in chief”, filed her complaint in federal court in California late last week, alleging that LVMH-owned Make Up For Ever (MUFE) copied her lip art in its logo for its new Lustrous cosmetics line. 


An image posted by Haggerty on Instagram showing her "Dripping Gold" and "Rose Gold Lip Art" images above MUFE's Lustrous logo - Instagram: @vladamua


The logo in question depicts parted lips coated in high-gloss lacquer which is forming a drop on the bottom lip. Haggerty alleges that the image copies two “dripping lip” looks which she first published on her Instagram in 2015 under the titles “Dripping Gold” and “Rose Gold Lip Art”.

Both of Haggerty’s images are copyrighted and the “Rose Gold” variation is a registered trademark.

A statement issued on the makeup artist’s lawyer’s website, claims that MUFE’s logo does more than simply take inspiration from Haggerty’s work, as it exactly replicates her lip art’s drip placement, highlights and “distinctive texture”.  It also states that use of the image to promote the brand’s Lustrous line has led to “actual confusion as to whether Vlada is affiliated or collaborating with MUFE,” citing comments from Instagram users.
 
According to the makeup artist, MUFE had previously approached her concerning a possible collaboration in 2016 and 2017, but she declined as she was already working with a competing cosmetics company under an exclusive contract.
 
“After Vlada declined MUFE’s requests, MUFE went ahead and adopted an unauthorized logo for its new line of “Lustrous” cosmetics that directly copied Vlada’s trademarked and copyrighted lip art,” the statement concluded.
 
Haggerty also took to social media to call out the makeup brand, posting a comparison image on her Instagram and telling her over 803,000 followers, “If you too were wondering about the MUFE's holiday collection: no, I did not collaborate with them on it. Instead, I said 'No' multiple times, but they clearly went ahead and used my images anyway.”
 
Vlada Haggerty is a Ukrainian-born, LA-based makeup artist who has been featured by brands such as Pat McGrath Labs, Cover Girl and NYX Cosmetics.
 
She previously threatened Kylie Jenner’s Kylie Cosmetics with legal action via Instagram in 2015, although a complaint was never filed.
 
With new communication technologies leading consumers to expect ever greater transparency and accountability from companies, social media has established itself as the favored platform for designers and other creatives wishing to publicly shame brands over alleged copies.
 
Designer Lisa Marie Fernandez published details of her case against Emily Ratajkowski’s Inamorata Swim line on her Instagram account in November of last year, while Jimmy Kimmel recently took to Twitter to denounce alleged copies of his daughter’s designs produced by Reformation

Copyright © 2023 FashionNetwork.com All rights reserved.