×
82 950
Fashion Jobs
MACY'S
Asset Protection Officer, Hayward - Part Time
Permanent · Hayward
MACY'S
Asset Protection Detective, Burlington - Full Time
Permanent · Burlington
MACY'S
Asset Protection Security Guard, Concord - Full Time
Permanent · Wilmington
ULTA BEAUTY, INC.
General Manager
Permanent · Upland
ULTA BEAUTY, INC.
General Manager
Permanent · Canton
BLOOMINGDALE'S
Asset Protection Outlet Detective, Liberty Place - Full Time
Permanent · Philadelphia
ROSS STORES
Buyer, Home
Permanent · New York
ROSS STORES
Store Protection Specialist
Permanent · Clermont
ROSS STORES
Store Protection Specialist
Permanent · Stone Mountain
ROSS STORES
sr Loss Prevention Associate
Permanent · Brookshire
ROSS STORES
Store Protection Specialist
Permanent · Round Rock
ROSS STORES
Store Protection Specialist
Permanent · Cutler Bay
ROSS STORES
Store Protection Specialist
Permanent · Clearwater
MACY'S
Asset Protection Detective, Cumberland Mall - Full Time
Permanent · Atlanta
MACY'S
Manager, Big Ticket Operations Thurs-Sun (First Shift)
Permanent · Stone Mountain
ATHLETA
General Manager - Shops on Lane Ave
Permanent · Upper Arlington
NEIMAN MARCUS
Finance Analyst
Permanent · New York
NEIMAN MARCUS
Operations Manager, Dock
Permanent · New York
GAP
General Manager - Northbrook Court
Permanent · Northbrook
ESTÉE LAUDER
Technical Director, Global R&D Compliance Business Analyst
Permanent · New York
MARSHALLS
Loss Prevention Customer Service Associate
Permanent · Las Vegas
MARSHALLS
Loss Prevention Store Detective - Downtown Crossing Marshalls
Permanent · Boston
Published
May 31, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Smiley and Eram launch products to celebrate joint anniversaries

Published
May 31, 2017

Smiley has linked with upscale footwear retailer Eram, to create a limited edition collection of footwear and accessories to mark both brands’ anniversaries in 2017.


The Eram-Smiley collaboration marks their 90th and 45th anniversaries



The deal will form a core part of Eram’s anniversary as the French brand, which has 400 stores in its domestic market, celebrates 90 years since Albert-René Biotteau launched the business in 1927. Smiley itself is only half that age having launched 45 years ago this year.

The collaboration features an exclusive collection built around the colour yellow that both brands share, as well as a co-created marketing activation. The marketing support will include bespoke shop windows, point of sale, lifestyle imagery, press days and gift-with-purchase products to reinforce the campaign at customer touch points.

Loufani said that he has been “really happy to work with such professional people who understand how to bring value to their clients by making everything they do absolutely unique. This is the way retail chains have to work in this tough competitive environment and everybody at Eram has perfectly understood that.”

 The footwear and accessories collecton for women and a unisex range for kids that will launch for back to school 2017 and help put a happy spring in the step of parents and kids after their Summer holidays.
The collection itself features allover Smiley patterns with bold statement print Smileys overlayed on a range of women’s sneaker styles and tote bags. These are complemented by black tights with allover print Smiley eyes and mouth, and by a beanie.

For kids the collection features classic sneaker styles with big Smiley icons on the shoes’ lips and a range of Smileys in different colours on the side of the shoes.

Copyright © 2021 FashionNetwork.com All rights reserved.