×
92 042
Fashion Jobs
NORDSTROM
Asset Protection - Security Ambassador - Willow Grove Park Rack
Permanent · Willow Grove
NORDSTROM
Asset Protection - Agent - Orem University Crossing Rack
Permanent · Orem
NORDSTROM
HR Business Partner, Supply Chain - Portland, or - Hybrid
Permanent · Portland
NORDSTROM
Asset Protection Agent - Victoria Ward Village Rack
Permanent · Honolulu
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Salisbury
GAP
Asset Protection Service Representative - Gloucester Premium
Permanent · Gloucester Township
GAP
Asset Protection Service Representative - Atlantic City Tanger
Permanent · Atlantic City
NIKE
Materials Costing Manager
Permanent · Beaverton
CONVERSE
Retail Operations Manager
Permanent · Boston
NIKE
Art Director
Permanent · Beaverton
NIKE
Digital Loss Prevention Data Analyst - North America Nike Direct Digital Commerce (Remote Option*)
Permanent · Beaverton
NIKE
Director, Technical Product Management – Tech Ops Resilience (Remote Option*)
Permanent · Beaverton
NIKE
Director, Technical Product Management – Enterprise Service Management HR Service Delivery
Permanent · Beaverton
NIKE
Content Manager
Permanent · Los Angeles
CONVERSE
Senior Financial Analyst, Global Business Planning
Permanent · Boston
NIKE
Tech Finance Analyst
Permanent · Beaverton
NIKE
Nike Security Manager – Foothill Ranch
Permanent · Lake Forest
NIKE
Nike Security Manager – Los Angeles
Permanent · Los Angeles
NIKE
Lead Technical Product Manager, Privacy (Remote Option*)
Permanent · Beaverton
NIKE
Finance Data Product Owner
Permanent · Beaverton
NIKE
Senior Technical Product Manager (Remote Option*)
Permanent · Beaverton
NIKE
Global Store Operations Manager
Permanent · Beaverton
Published
Mar 8, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Spartoo attacks ready-to-wear

Published
Mar 8, 2013

The French footwear website is entering the ready-to-wear market for men and women. For its debut, the site is offering 6,000 items from the spring-summer 2013 collections of some one hundred brands.


The move represents a major extension of its product line that involved significant modifications to the site, including revised product sheets, but also an expansion to its logistics warehouse with a new 15,000 square-meter mezzanine. The new products are not just restricted to France but being offered in twenty European countries where Spartoo operates. With a product line of 30,000 shoe models from 700 brands, the website had already expanded its catalog to include bags and luggage in 2010, then watches and jewelry in 2012.

“You do not sell jackets and hoodies on the Internet like you do shoes,” said Boris Saragaglia, CEO of Spartoo. “All totaled, Spartoo is investing several million euros in ready-to-wear this year. The arrival of apparel will allow us to continue our strong growth by offering an even broader range of products. Even if our heart is still in the shoe business, diversification helps to attract new customers and improve retention of others!” Customers will discover a clothing world divided into four sections. The fashion section offers items from Esprit, Desigual, Mexx, DDP, Vero Moda, Eleven Paris and Joseph. Denim will also benefit from big names such as Diesel, G-Star, Kaporal, Pepe Jeans, Jack & Jones, Temps des Cerises and Levis. The Sport Lifestyle section will include Adidas Originals, Nike, Puma, Converse, Rip Curl, Quiksilver, Volcom and others. And Casual will offer Gant, Tommy Hilfiger, Timberland, Chevignon and Façonnable.

As an explanation of its launch into ready-to-wear, Spartoo said that online sales of clothing increased by 8% last year, while the market’s domestic sales only grew by 2.1%. While footwear earns 8 million euros in France, the clothing market is three to four times larger. The website hopes to see ready-to-wear assume a “significant portion” of its sales within 3 years. Meanwhile, the website is on track to earn 130 million euros in 2012.

Copyright © 2022 FashionNetwork.com All rights reserved.