Stone Island opens first US flagship in LA
Stone Island, the Italian luxury technical apparel brand, has opened its first US flagship in LA in what is becoming a menswear shopping destination on South La Brea Ave.
Stone Island Los Angeles opened at 145 S. La Brea Ave., joining global flagship locations including Milan, Cannes, and Hamburg among others.
“The Stone Island store has been conceived in line with the brand’s philosophy, both as an object of design and a container of clothes. The concept of the Stone Island stores was created by Marc Buhre, an industrial designer from Heidelberg founder of the architecture studio Zeichenweg” says the brand’s website.
The new store is 3,000 square feet and features styles that previously were only available at high end retailers such as Bergdorf’s and Bloomingdales.
Stone Island had a pop-up experience in SoHo last fall, where it showcased a retrospective of its reflective apparel. The exhibit, titled "Reflective Research '992 – '015", is currently displayed in the LA flagship to further introduce US consumers to the brand.
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