×
75 806
Fashion Jobs
NORDSTROM
Retail Stock - South Loop Rack
Permanent · Chicago
NORDSTROM
Asset Protection - Agent - Fig at 7th Rack
Permanent · Los Angeles
NORDSTROM
Asset Protection - Agent - Cascade Plaza Rack
Permanent · Beaverton
NORDSTROM
Asset Protection - Coordinator - Gainesville Distribution Center 799
Permanent · Gainesville
ROSS
Store Protection Specialist
Permanent · Delano
ROSS
Store Protection Specialist
Permanent · Dublin
ADIDAS
Territory Sales Representative - Salt Lake City
Permanent · SALT LAKE CITY
ABERCROMBIE AND FITCH CO.
District Manager, Asset Protection (Los Angeles, ca)
Permanent · Los Angeles
RAG & BONE
Sales Supervisor (Full-Time) - Aspen
Permanent · Aspen
COTY
Senior Production Manager, Consumer Beauty
Permanent · New York
MICHAEL KORS
Part Time Sales Supervisor
Permanent · Washington
MICHAEL KORS
Sales Supervisor
Permanent · Phoenix
H&M
Store Visual Manager
Permanent · COLUMBIA
L'OREAL GROUP
Kiehls Tysons Corner - pt Keyholder -0000025518
Permanent · McLean
L'OREAL GROUP
Kiehls Tysons Corner - pt Keyholder - 0000026665
Permanent · McLean
L'OREAL GROUP
Kiehls Chicago - pt Keyholder - 0000026161
Permanent · Chicago
L'OREAL GROUP
Manager, Business Intelligence
Permanent · Berkeley Heights
L'OREAL GROUP
Sales And Training Executive (Lancôme, Dallas tx)
Permanent · Dallas
L'OREAL GROUP
Luxury Beauty Store Houston- pt Keyholder - 0000025650
Permanent · Houston
L'OREAL GROUP
Retail Keyholder pt- White Plains, ny
Permanent · White Plains
L'OREAL GROUP
Kiehls Garden State Plaza - pt Keyholder - 0000022418
Permanent · Paramus
L'OREAL GROUP
Ppd Brand Finance fp&a Director & Brand Controller
Permanent · New York
Published
Apr 8, 2015
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Stuart Weitzman launches first Instagram-based campaign

Published
Apr 8, 2015

With the debut of its Cinemagraph campaign, designer footwear brand Stuart Weitzman has become the first fashion brand to launch an Instagram advertising campaign. A campaign created in collaboration with Ann Street Studio visual artists, Jamie Beck and Kevin Burg, who pioneered the technique.

Stuart Weitzman collaborates with Ann Street Studio to launch its first Cinemagraph Advertising Campaign on Instagram - (PRNewsFoto/Stuart Weitzman)


The company describes the Cinemagraph as a "unique hybrid of photography and individual instants of motion isolated against a static image," - living photography, if you will. Showcasing Cinemagraphs on Instagram creates motion in the feed because the social platform recently enabled the autoplay function for videos.

Stuart Weitzman embraced this opportunity on Instagram by creating an unprecedented digital advertising campaign with four Cinemagraphs spotlighting key spring styles: the LOVEFRINGE stiletto, the MYSLIDE sandal, the SPARTA gladiator and the FRINGETIMES bootie. To emphasize its omnichannel approach and strategy, Stuart Weitzman created the campaign around its proprietary hashtag #inourshoes.

Running for two weeks on Instagram, the campaign targets women aged 22 to 40 in North America. Its key objective is to build brand affinity and awareness while simultaneously reinforcing the #inourshoes positioning. The campaign will also utilize Facebook's new reach capabilities: a supplementary media buy on the channel will retarget people who see the campaign on Instagram – a recent development that extends the storytelling capabilities across both social platforms.
 

Copyright © 2023 FashionNetwork.com All rights reserved.