Target promotes Rick Gomez to Chief Marketing Officer

By

Obi Anyanwu

Published
Jan 20, 2017

Target announced on Thursday the promotion of Rick Gomez to Executive Vice President and Chief Marketing Officer, effective January 29. He will report to Target Chairman and CEO Brian Cornell, and he will serve as a member of Target’s Leadership Team.

 
As EVP and CMO, Gomez will oversee marketing and media strategy, creative, marketing communications, guest research, loyalty, corporate communications, and corporate responsibility, and he will be responsible for furthering Target’s brand positioning and integration of all marketing programs.
 
Gomez joined Target in 2013 as Senior Vice President of Marketing and has been instrumental in the growth of the retailer’s signature categories. He led the establishment of Target’s Guest Center of Excellence, in an effort drive more personal guest research, and he was instrumental in some of the company’s most memorable marketing initiatives including the award-winning live commercials during the 2015 and 2016 Grammy Awards and the marketing communications for the Lilly Pulitzer partnership collection.

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Prior to joining Target, Gomez held marketing roles at PepsiCo, Quaker Oats and MillerCoors.
 
The retailer also announced on Thursday its largest-ever push into team sports with a multi-year deal with Major League Soccer. Target will also become the official partner of Minnesota United FC and a partner for US Youth Soccer and the US Soccer Foundation.