85 567
Fashion Jobs
TREK
Service Manager
Permanent · CENTERVILLE
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 12 Hrs - Fashion Outlets Niagara Falls - Niagara Falls, NY
Permanent · NIAGARA FALLS
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20hrs - Tejon - Arvin, CA
Permanent · ARVIN
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20hrs - Tanger Outlet Center Midway - Rehoboth Beach, de
Permanent · REHOBOTH BEACH
AVEDA
Keyholder - Aveda - 25 Hrs - Kenwood - Cincinnati, OH
Permanent · CINCINNATI
MACY'S
Asset Protection Detective, FT Myers - Full Time
Permanent · FORT MYERS
MACY'S
Fulfillment Associate, Portland - Full Time (2550)
Permanent · PORTLAND
MACY'S
Asset Protection Detective, Roosevelt - Full Time
Permanent · PHILADELPHIA
MACY'S
Asset Protection Security Guard, Center City - Flex
Permanent · PHILADELPHIA
MACY'S
Asset Protection Security Guard, Center City - Part Time
Permanent · PHILADELPHIA
MACY'S
Asset Protection Detective, Market Place - Full Time
Permanent · CHAMPAIGN
MACY'S
Asset Protection Detective, Barton Creek Square Mall - Part Time
Permanent · AUSTIN
MOVADO GROUP
District Manager
Permanent ·
STAND OUT FOR GOOD
Brand Rep (Sales Associate)
Permanent · EAST RUTHERFORD
UNIVERSITY OF NORTH FLORIDA
Apex Accelerator Coordinator
Permanent · JACKSONVILLE
JCPENNEY
Asset Protection Associate - Patrick Henry Mall
Permanent · NEWPORT NEWS
RALPH LAUREN
Sales Professional Part Time-2
Permanent · OAK BROOK
RALPH LAUREN
Associate Manager
Permanent · JOHNSON CREEK
ADIDAS
Project Manager
Permanent · PORTLAND
ADIDAS
Sales Director
Permanent · TAMPA
LEE
PT Keyholder
Permanent · GRAPEVINE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · WALPOLE
Published
May 3, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

The Hut Group buys growth brand Eyeko

Published
May 3, 2018

Fast expanding online beauty and wellbeing specialist The Hut Group (THG) has announced the acquisition of eye cosmetics brand Eyeko. Terms of the deal weren’t disclosed.


Eyeko



Eyeko was founded almost 20 years ago by Max and Nina Leykind and has evolved into a strong player in the eye make-up sector with its product line-up including mascaras, liquid liners and brow gels.

The acquisition represents a further strategic investment in THG’s international beauty offering and follows an acquisition spree that has made THG Europe’s largest retailer of premium beauty products. It sells brands such as MAC, Bobbi Brown, Estée Lauder and Lancôme through its lookfantastic.com website. It also has a raft of its own labels, including Espa, Mio Skincare, Mama Mio, Grow Gorgeous, Illamasqua and Glossybox.

Nina Leykind said on Thursday that THG’s “digital and marketing expertise” should have a positive impact on the Eyeko brand as it grows.

Meanwhile THG’s founder and CEO Matthew Moulding said Eyeko is “a great addition to THG’s portfolio of brands, with a strong positioning within the cosmetics market.”

He hailed its “high-quality, innovative products” and the brand’s strength in both the UK and US markets, adding: “We look forward to maximising Eyeko’s unique offering across the globe through our world-class e-commerce platform, THG Ingenuity, and our global marketing infrastructure.”

Eyeko has built up a cult following of beauty editors and made a major impact in the past through its use of Alexa Chung as a creative consultant. Its products are stocked in multiple countries including Australia and Europe countries, as well as Britain and the US. It is sold through retailers including Selfridges, Space NK, Ulta and Sephora. The brand is also available direct to consumers through eyeko.com and THG’s website.

Copyright © 2024 FashionNetwork.com All rights reserved.