The North Face launches an urban collection in Japan
Wind-breakers, parkas, down jackets: The North Face's ‘Unlimited’ collection is comprised of tops and outerwear. The items have a wealth of tech features, and have been developed for the Japanese market to start off with. The style is fashionable and urban, a novelty for the outdoors brand.
The collection, presented by Goldwin, the brand's Japanese distributor, features a selection of blazers, trenches, and cardigans. It consists of two functional lines. 'Departure' offers a range of items appropriate for travelling, especially of the professional kind. 'Shelter', on the other hand, will allow active people to adapt to all the climate situations to be experienced in an urban environment. The collection is completed by a series of accessories.
‘Unlimited’ will be available this autumn in a network dedicated to Japan. The North Face has worked for several seasons now at integrating its outdoors range with urban outfits. The brand has reached a new level with ‘Unlimited’. For the time being, no European or American launch has been announced.
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