Thomas Sabo gears up for Canadian expansion

By

Jennifer Braun

Published
Mar 29, 2017

Germany-based jewellery and watch brand Thomas Sabo is teaming up with Canadian sales agency Nouvo Luxury Group to strengthen its positioning in the Canadian market.
 
The brand, which currently operates 16 retail locations across Canada in major cities such as Vancouver, Toronto and Montreal, plans to strengthen its position in the Canadian market, as well as increase its network of Canadian stores this year. What’s more, as part of its new distribution strategy, the brand will also focus on its online presence.  

 
"The partnership with Nouvo Luxury Group will strengthen Thomas Sabo's position as one of the leading jewellery and watch brands, as well as increase the brand's network of Canadian consumer contact points. An important part of our company's quality pledge is to be a reliable partner for in-store and digital retailers. We aim to grow together," explains brand founder and CEO, Thomas Sabo.
 
“We intend to take Thomas Sabo to the next level in Canada by capitalizing on the brand's equity through both traditional and non-traditional strategies and sales channels,” adds Steve Turac, Co-founder of Nouvo Luxury Group and Head of Business Development.

Thomas Sabo retails its own brand of jewellery, watches and beauty products for women and men. Established in 1984, Thomas Sabo operates around 300 of its own shops across all five continents with a total of around 1,860 employees.