Thomas Sabo taps personalisation trend with latest launch

By

Sandra Halliday

Published
May 10, 2017

Jewellery label Thomas Sabo has launched a new line of bracelets that aim to tap into the cross-category trend for personalisation.

Called Little Secrets, the new bracelets can carry engravable symbols or individual messages.

They can be bought ready-decorated with popular motifs from the brand’s collections, such as the anchor, tree of life, feather, infinity symbol or lotus flower.

But they also come with plain coins, hearts and bars, which can be personalised with a free engraving, choosing from more than 60 symbols as well as letters and numbers. The hand-knotted textile bracelets are also adjustable in size.  
 
With prices from £29 to £49 in the UK market, the bracelets are likely to appeal to a young consumer who buys heavily into the personalisation trend. And they could also be a strong option for the small gift market. Jewellery has increasingly been cited by a number of surveys this year as a favourite gift option for holidays like Valentine’s Day, Easter and Mother’s Day.