×
77 056
Fashion Jobs
ATHLETA
General Manager - nw Hwy - Park Ridge (New Store)
Permanent · Park Ridge
GAP INC
Associate Analyst, Finance (Capital Accounting)
Permanent · Albuquerque
GAP INC
Finance Manager (Strategic Growth Office)
Permanent · San Francisco
RAG & BONE
Sales Supervisor (Full - Time) - Riverhead
Permanent · Riverhead
FOSSIL
Ecommerce Operations Coordinator
Permanent · Houston
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Round Rock
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Silver Spring
L'OREAL GROUP
Director, Ecommerce Operations - l'Oreal Professional Products Division
Permanent · New York
OLD NAVY
General Manager - Liberty Center
Permanent · Liberty Township
NIKE
Manager, Vendor Management Office – Global Tech
Permanent · Beaverton
NIKE
Marketplace Operations Business Analyst
Permanent · Beaverton
NIKE
Senior Product Line Manager - Men’s Classics Footwear
Permanent · Beaverton
JCPENNEY
Asset Protection Security Specialist
Permanent · Plano
JCPENNEY
Asset Protection Specialist
Permanent · Plano
LULULEMON
Keyleader/Store Business Lead | Sawgrass Mills Outlet
Permanent · Sunrise
TAPESTRY
Area Manager
Permanent · Columbus
TAPESTRY
Manager, Human Resources
Permanent · New York
MICHAEL KORS STORES CALIFORNIA INC
Operations Manager
Permanent · Ontario
ESTÉE LAUDER
Senior Lead, Business Analyst, R&D Innovation & Planning
Permanent · New York
ESTÉE LAUDER
Director, Global Digital Creative Design
Permanent · New York
ABERCROMBIE AND FITCH CO.
sr. Procurement Analyst, Supply Chain
Permanent · Columbus
CENTRIC BRANDS
Account Executive - Ecommerce
Permanent · New York
Published
Jul 18, 2011
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Thuong Dinh takes a plunge into European market

Published
Jul 18, 2011

Since its arrival in Europe via France in 2009, Thuong Dinh has now decided take its products to the rest of the continent. The Vietnamee sneaker brand just took part, for the first time ever, at renowned tradeshow Bread & Butter. It also took the opportunity to reveal its latest objectives: find distributors for key markets, such as Italy, Germany and Spain. Originated from the city of Hanoi, the company’s distribution in Vietnam has been in the hands of Mike O’Rinel since 2003. Owner of a fabric of lacquered wooden objects in Vietnam, he is not only very fond of the country but also knows it really well. Anha, his French company, specialises in lacquered designer objects for luxury brands.

Thuong Dinh
Thuong Dinh

“We participated in Who’s Next in January 2003, but the timing wasn’t quite right. It was a little too early, just before the big sneaker boom”, he explained. After a long break of many seasons, the manager has decided to give it another go and signed a distribution license in France until 2014. Created in 1957, Thuong Dinh is currently sold in France and in the Benelux region via 6 agents and other distributors.

Mike O’Rinel’s goal is to have sold 50,000 pairs of sneakers in Europe by 2012, compared to the 20,000 that he currently sells in France and the Benelux, via one hundred or so boutiques. “Our brand has a history. Vietnam is the only country with a brand dedicated to plumfoot (an Asian sport played with a shuttlecock) and where everything is made, including rubber soles”, he said. In Europe, Thuong Dinh is sold in around 25 different models, with an average price of 55 to 59 euros.

Copyright © 2022 FashionNetwork.com All rights reserved.