Tiffany & Co. and Grace Coddington form creative partnership

By

Obi Anyanwu

Published
Apr 28, 2016

Tiffany & Co. confirmed on Thursday a creative partnership with Grace Coddington, the former US Vogue Creative Director.

 
Coddington, who is Tiffany’s first outside creative partner, will direct her first ever brand advertising campaign, Tiffany’s Legendary Style. The campaign will feature several iconic Tiffany collections and will appear in September books through the holiday season, as well as on digital and social media channels.
 
"Tiffany - and its famed Blue Box - has always held special meaning for me," said Grace Coddington. "To me this is not just an ad campaign, but an opportunity to portray a legendary house of luxury through modern portraits of uniquely talented subjects. Each perfectly reflects, in her own way, Tiffany's most iconic collections."

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Grace Coddington in January stepped down as Creative Director of US Vogue after nearly 30 years with the magazine. A spokesperson for Vogue said after her resignation that she assumed the role of creative director at large to take on additional projects outside of the magazine. One of the projects is the Grace by Grace Coddington perfume with Comme des Garçons that launched on April 19.
 
The former model became very popular after featuring in the 2009 documentary film “The September Issue” with US Vogue Editor-in-Chief and Condé Nast Artistic Director Anna Wintour.