Tiffany's opens immersive installation and new boutique in London

By

Cajsa Lykke Carlson

Published
Jul 7, 2015

Tiffany's, the iconic jewelry company, has opened a new store at London department store Selfridges, and is celebrating it with a new immersive installation called "Fifth & 57th" at the Old Selfridges Hotel.

The installation, which opened on July 1 with a party, has brought a piece of New York to central London. It features a Central Park scene, a recreation of Tiffany's New York store, and a perpetually setting sun at the end of 57th Street that transforms into a Tiffany diamond.

There's also a recreation of Fifth Avenue and a speakeasy bar named Charlie's, after Tiffany's founder Charles Lewis Tiffany. Fifth & 57th is open to the public until July 12, but closed on Mondays and Tuesdays.

Among the around 300 guests at the opening party were Poppy Delevingne, Caroline Issa, Olivia Inge, Zara Martin, Graham Norton, Tess Ward, Jasmine and Melissa Hemsley, Sarah Ann Macklin and Hilary and Galen Weston.