Timberland to open a new London store, on Oxford Street
Timberland, the American outdoor retailer, refitted its London Regent Street flagship store last year. But the company continues to focus on London with another store opening in London's West End, on Oxford Street, scheduled for spring.
The new store will open at 158 Oxford Street in March and measure 90 m². Located on London's busiest shopping street, it will sell footwear and accessories across menswear, womenswear and kidswear.
Timberland says: "The opening is a key move in connecting with a wider audience and younger consumer on the brand’s quest to become the largest and most sustainable lifestyle brand on Earth."
The new store will have a footwear focus and feature a Cobbler Station, where a Timberland expert will teach customers how to look after their shoes, and there will also be lace customisation available. Key drops in store for spring will include shoes with the comfort system Sensorflex, as well as the iconic Boat Shoes.
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