Timex X and Todd Snyder release 70s inspired watch
Menswear designer Todd Snyder has teamed up with Timex and is launching a 1970s mod inspired Timex X watch.
"I have been a fan of Timex for decades, especially their military-inspired Camper and Scout styles," said designer Todd Snyder.
Snyder explained, "That's why when I discovered a vintage 1970's Timex with that striking mod red and black bullseye graphic, I knew I wanted to work with the talented Timex design team to put my own modern spin on it to create a bold new design."
The collaboration pays tribute to Timex's military inspired timepieces that the company has made for 160 years.
"We're excited to continue collaborate with Todd Snyder on the launch of the new cobranded Mod Watch," said Silvio Leonardi, Senior Vice President of International Markets at Timex Group.
Leonardi continued, "Todd's classic American heritage and commitment to superior craftsmanship are qualities that perfectly align with our brand's commitment to creating exceptional timepieces at a great price."
The Todd Snyder watch is available on the designer's website for $138.
This project is the first of a long-term partnership between Snyder and Timex. Snyder's July 14 Men's Fashion Show for New York Fashion Week will feature a display of the Timex watch, and models in his NYFW show will also be wearing the watch.
Copyright © 2022 FashionNetwork.com All rights reserved.