Timo Weiland and Zenni Optical debut curated eyewear collection

By

Obi Anyanwu

Published
Jul 14, 2016

Timo Weiland and online eyewear brand Zenni Optical on Thursday debuted a curated collection of eyewear called Timo’s Picks. The collection is part of the CFDA Retail Lab in New York City.

 
The collection consists of 36 Zenni glasses and sunglasses all handpicked by Timo for their classic design and modern twists. The men’s and women’s eyewear styles include round styles with bold stripes and patterns and cat-eye frames.
 
“We chose Zenni as an exclusive partner because all of us wear and need eyeglasses, and we love that it’s a brand that delivers a ton of premium options in styles and colors that we can switch up based on our mood,” said Weiland. “Zenni allows people to play around and have fun with their look. Retail Lab is our brand’s moment to make a statement on what we believe the shopping experience should look and feel like in 2016 and beyond.”

Founded in 2003, Zenni Optical pioneered the online eyewear business and makes affordable premium eyewear. The Marin County, California-based company offers eyewear and sunglasses for men, women and children.
 
Beginning July 14, the Timo’s Picks collection will be available for purchase at the Retail Lab in Cadillac House and online at the Zenni Optical website. The collection will remain through October. Prices begin at $25.95.