Tissot partners with the Montreal Canadiens

By

Jennifer Braun

Published
Oct 4, 2017

Luxury Swiss watchmaker Tissot is adding another sports partnership to its repertoire.
 
The brand, operated by Swatch group, announced on Tuesday a new partnership with the Montreal Canadiens hockey team for the 2017-2018 season.
 

Tissot has been involved with the IIHF Ice Hockey World Championships since 1996, as the Official Timekeeper, and has also sponsored the Swiss team at a national level.
 
“Our partnerships with teams such as the Montreal Canadiens are important to us, as they underline the dynamic nature of the brand and our values of precision and performance," explained François Thiébaud, Tissot President, in a news statement. 

"It also gives the fans, our customers and partners an additional reason to be proud of Tissot. The long term nature of our commitment only fortifies the relationship.”
 
Tissot is also the Official Timekeeper of the NBA, FIBA and CBA, as well as several other sports events.
 
The Swiss brand has also launched special collections and time pieces for events and teams such as the Tour de France, the Toronto Raptors and more.