×
77 922
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time - Aventura
Permanent · MIAMI
BLOOMINGDALE'S
Director, Bloomingdale's Marketplace Strategy
Permanent · NEW YORK
ATHLETA
General Manager - Burlington Mall
Permanent · BURLINGTON
OLD NAVY
Service Representative, Asset Protection - Greenleaf Cheltenham
Permanent · WYNCOTE
BANANA REPUBLIC
General Manager - Short Pump t/c
Permanent · RICHMOND
OLD NAVY
General Manager - Muncie Plaza
Permanent · MUNCIE
BANANA REPUBLIC
Home Design Consultant - Valley Fair - CA
Permanent · SANTA CLARA
OLD NAVY
Assistant General Manager - Springhurst t/c
Permanent · LOUISVILLE
OLD NAVY
General Manager - Tomball Crossings
Permanent · TOMBALL
ATHLETA
General Manager - Park City - Main st
Permanent · PARK CITY
OLD NAVY
District Manager - Nashville
Permanent · SAN FRANCISCO
GAP
Asset Protection Service Representative - Times Square
Permanent · NEW YORK
GAP
General Manager - The Arches
Permanent · DEER PARK
RALPH LAUREN
Selling Manager - Foa
Permanent · Elizabeth
JCREW
sr. Quality Assurance Manager
Permanent · New York
JCREW
Associate Manager
Permanent · Princeton
AESOP
Retail Consultant | Aesop Free Market | Full Time
Permanent · Denver
URBN
Free People Assistant Visual Manager
Permanent · BOSTON
URBN
Anthropologie: Art Director, E-Commerce – on Model, Fashion And Weddings
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · SANTA ROSA BEACH
URBN
Urbn Merchandise Planner
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · BOSTON
Translated by
Nicola Mira
Published
Jul 9, 2018
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tmall and trade show organiser Eurovet ink partnership deal for lingerie market

Translated by
Nicola Mira
Published
Jul 9, 2018

One of the objectives of Chinese e-tailer Tmall is promoting a more diversified lingerie range to Chinese consumers, notably younger ones, who are keen on having greater choice. This led Tmall to join forces with French trade show organiser Eurovet, a specialist in the lingerie market. They have inked a “long-term” partnership deal which was announced on July 7, at the opening of the Unique by Mode City show in Paris, and which will benefit the brands working with Eurovet.


Marie-Laure Bellon (Eurovet), left, and Christine Jiang (Alibaba) - Photo FashionNetwork.com


Eurovet will in fact act as an intermediary between Tmall and French and international lingerie labels exhibiting at its shows – events like SIL (Salon International de la Lingerie) in Paris and Curve in the USA. Eurovet will pick a selection of lingerie labels which will have the opportunity of tapping a new audience on the Tmall e-store.

In exchange, Tmall intends to support closely the brands which will be offered this opportunity, helping them set up their own website and providing information on the Chinese market. The same information will also be made available to professionals attending the Eurovet shows in Paris, via conferences and workshops.

“The goal is to deploy our respective expertise to offer new opportunities to lingerie labels, which are perhaps somewhat daunted by the challenge of Chinese e-commerce,” said Marie-Laure Bellon, President of Eurovet. According to iResearch, in 2017 Tmall was China’s third-ranked website in terms of gross merchandise value for brands.

The partnership will also enable Eurovet to promote its two supply-chain events in Asia, Interfilière Shanghai and Interfilière Hong Kong, with brands already working with Tmall, with the aim of boosting their connections with the Chinese fashion sourcing market.

Copyright © 2023 FashionNetwork.com All rights reserved.