Tommy Bahama names Andy Comer VP of Creative Services

By

Obi Anyanwu

Published
Aug 7, 2015

Rob Goldberg, the Executive Vice President of Tommy Bahama, announced on Wednesday that Andy Comer has been named as the Vice President of Creative Services for Tommy Bahama, effective immediately.

Comer will be responsible for the development of creative brand strategies, visuals and messaging for all channels of the Tommy Bahama business, including mens’s and women’s wholesale, retail, e-commerce, licensing and restaurants.

“We’re delighted to have Andy Comer join Tommy Bahama as VP of Creative Services. His diverse background of digital, media and retailing with some of the world’s most iconic brands fits nicely with Tommy Bahama’s long term plans and initiatives,” said Goldberg.
 
Comer intends to create a consistent message throughout all Tommy Bahama brand categories and channels. He will oversee seasonal photo shoots, store design, media campaigns and direct to consumer materials.

Prior to Tommy Bahama, Comer was the Creative Director of Men’s and Shoes at Nordstrom. He also held positions at What If? Innovation Partners as Editorial Director; Gilt Groupe as Director of Editorial Content for Park & Bond and Executive Editor for Gilt Man; and GQ as Multimedia Editor.
 
Comer will be based at the company’s headquarters in Seattle and will report to Rob Goldberg.