Tommy Bahama signs licensing agreement with Amerex Group

By

Obi Anyanwu

Published
Jan 14, 2016

Tommy Bahama recently announced that it has signed a licensing agreement effective immediately with Amerex Group to produce girls’ and boys’ swimwear for infants and toddlers in size 4-16 for girls and 8-20 for boys.

The swimwear collections draw inspiration from the brand’s men’s and women’s swimwear styles. Prints are prevalent in the collection and include vintage tropicals and botanicals, as well as geometric and pineapple prints.
 
The girls collection includes tankinis and one piece styles for infants and one shouldered tankinis, bikinis and one piece styles for older girls, while the boys collection feature full and half-elastic waist drawstring swim trunks and short and long sleeve rash guards.

Ads

The children’s swimwear collection will debut at better department stores and specialty stores in mid-February such as Nordstrom, Macy’s, Dillard’s, Belk and Lord & Taylor.