×
40 025
Fashion Jobs
L'OREAL GROUP
Manager, Manufacturing Supply Chain
Permanent · Jersey City
L'OREAL GROUP
E-Commerce Coordinator
Permanent · Clark
L'OREAL GROUP
Manager/sr. Mgr Ecommerce (la Roche Posay)
Permanent · New York
L'OREAL GROUP
Manager - Key Account, l'Oreal Paris (Heb) (Field Based)
Permanent · San Antonio
L'OREAL GROUP
Email Marketing & CRM Strategy Manager - Kiehl’s
Permanent · New York
L'OREAL GROUP
Director - Education, National Accounts
Permanent · Dallas
L'OREAL GROUP
Dir - Digital Content Producer
Permanent · New York
L'OREAL GROUP
sr Analyst-Finance
Permanent · Berkeley Heights
L'OREAL GROUP
l'Oreal Assistant Vice President, Content Excellence
Permanent · New York
L'OREAL GROUP
Manager, Industrial Quality
Permanent · Clark
L'OREAL GROUP
l'Oreal Avp, CRM & Loyalty
Permanent · New York
L'OREAL GROUP
Regional Sales Director- la Roche Posay/Cerave (Northeast)
Permanent · Boston
L'OREAL GROUP
SEO - Analyst
Permanent · New York
L'OREAL GROUP
Account Executive - Skinceuticals (Portland, Oregon)
Permanent · Portland
L'OREAL GROUP
Finance Manager (Direct Sourcing)
Permanent · Clark
L'OREAL GROUP
Director, Retail Finance (Kiehl's Since 1851 - Free Standing Stores)
Permanent · New York
L'OREAL GROUP
Manager- Commercial Finance
Permanent · Berkeley Heights
L'OREAL GROUP
Sustaining Technical Project Manager
Permanent · San Francisco
L'OREAL GROUP
Manager, Quality Assurance
Permanent · Jersey City
L'OREAL GROUP
Manager - Global Brand Supply Chain
Permanent · Clark
L'OREAL GROUP
Supply Chain Deductions Analyst/sr. Analyst
Permanent · Cranbury Township
L'OREAL GROUP
Manager-Raw Materials Technology Scouting
Permanent · Clark

Tommy Hilfiger rebrands Hilfiger Denim, now 'Tommy Jeans'

By
Published
today Nov 3, 2017
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tommy Hilfiger on Thursday announced that it has rebranded its Hilfiger Denim label to 'Tommy Jeans'. The denim label will transition from Hilfiger Denim starting with the pre-Spring 2018 collection.


Hilfiger Denim will be known as 'Tommy Jeans' beginning with the pre-Spring 2018 collection - Tommy Jeans


The American clothing company already used the Tommy Jeans label within Hilfiger Denim and for a capsule collection with Urban Outfitters in 2016. According to Chief Brand Officer Avery Baker, the transition to Tommy Jeans is a reflection of the company’s commitment to the young millennial and Generation Z consumers.
 
The rebranding also builds on Tommy Hilfiger’s momentum, since its first see-now-buy-now show in 2016. The Tommy Now show featured the debut of the TommyxGigi collection and the company’s focus on past styles from the 90’s and sportswear.

“We have built a significant global denim business that celebrates our brand DNA and heritage, and resonates strongly with Tommy fans around the world,” said Baker. “There is tremendous momentum around this business, driven by a fresh new product strategy and a new wave of influencers.”
 
Tommy Hilfiger looked to the archives for the pre-Spring 2018 Tommy Jeans collection. The denim label reinvented the brand’s iconic pieces and merged sportswear with preppy influences and the Tommy Hilfiger heritage.
 
“Denim has always been a staple at the heart of our classic American cool style,” said Tommy Hilfiger. “Tommy Jeans celebrates the pieces that put our brand on the fashion map and made it cool. Bringing our original denim label back to the forefront recognizes our long history of celebrating pop culture with inspiring and unique denim styles that our consumers love.” 

Copyright © 2020 FashionNetwork.com All rights reserved.