×
41 489
Fashion Jobs
ROSS STORES
Senior Business Analyst, Microstrategy
Permanent · New York
ROSS STORES
Senior Business Analyst
Permanent · New York
ROSS STORES
Area Loss Prevention Manager (Alpm)
Permanent · Pittsburg
ROSS STORES
Business Analyst
Permanent · New York
AVEDA
Aveda Advisor - 15 Hrs - Shops at Columbus Circle - New York,ny
Permanent · New York
SHOW MY LINE
Women's Luxury Ready-tO-Wear Production Manager
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Latam E-Commerce Project Manager/Product Owner
Permanent · New York
MICHAEL KORS RETAIL INC
Sales Supervisor, Crabtree Valley, Raleigh nc
Permanent · Raleigh
GAP
General Manager - Lenox Square (Kids & Baby)
Permanent · Atlanta
GAP
General Manager - Northbrook Court
Permanent · Northbrook
GAP
General Manager- Stonebriar Mall
Permanent · Frisco
GAP
General Manager - Roseville Galleria
Permanent · Roseville
GAP
General Manager - Central Texas Marketplace
Permanent · Waco
GAP
Merchandise Planner - Boys - Outlet
Permanent · New York
GAP
Unassigned General Manager - Greater Nashville
Permanent · Nashville
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
TARGET CORPORATION
Owned Brand Product Design Director, Pets
Permanent · MINNEAPOLIS
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK

Tommy Now off to Shanghai in September with Lewis Hamilton

Published
today Jun 27, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tommy Now, the multi-media See Now Buy Now runway show developed by Tommy Hilfiger has a new destination: Shanghai. Where the designer will present a show designed in part by Formula One star  Lewis Hamilton.


Tommy Hilfiger - Fall-Winter2018 - Womenswear - Milan - © PixelFormula


The American designer will stage the Fall 2018 Tommy Now show in the Chinese financial capital on Tuesday, September 4, the first time he will produce the concept show in Asia, which Hilfiger views as his brand’s “highest growth potential market.”
 
The event will mark a design first for Hamilton and the launch of the TommyXLewis collection. The British quadruple Formula One champion has been the Hilfiger global men’s ambassador since March of this year. Previous Tommy Now shows had included elements jointly designed by Hilfiger and supermodel Gigi Hadid. The Shanghai show will also feature the house’s signature collections for both men and women; and a Tommy Icons capsule collection – referencing leading figures from the worlds of fashion, art, music and entertainment.

The jaunt out east will be the fifth edition of the Tommy Now catwalk spectacular; which debuted in New York in September 2016 with Tommy Pier on the East River; before taking in stops in Los Angeles with Tommy Land; London’s famed Roundhouse concert venue with Rock Circus and, in February, the Milan Fair showgrounds with Tommy Now Drive.
 
“Tommy Now continues to disrupt the runway rules driven by our passion to introduce innovative ways to immerse as many consumers as possible into this event globally,” argues Hilfiger.
 
“For Fall 2018, our experiential event will evolve to become an even greater storytelling experience that celebrates our powerful Fall 2018 collections and ambassador partnerships. After successful stops in North America and Europe, I look forward to unveiling our next season on a new continent,” the designer added.
 
Designed as an all-action experience, the event is an industry leader in the See Now Buy Now movement, and the one uncontested, commercial success story in the whole idea of direct runway to consumer sales. Every runway look in Shanghai will be immediately available to consumers via an ecosystem of shoppable channels in more than 70 countries; including Hilfiger’s extensive store network, e-commerce site, wholesale partners and social media.
 
With annual sales of $3.893 billion, Hilfiger is the largest single company in PVH Corp, which also controls Calvin Klein, Speedo, Van Heusen, Arrow and Olga.
 

Copyright © 2019 FashionNetwork.com All rights reserved.