Tory Burch names Julie Atkinson the SVP of Global Digital

By

Obi Anyanwu

Published
Feb 1, 2017

Tory Burch announced on Tuesday the appointment of Julie Atkinson as new Senior Vice President of Global Digital.

 
As SVP of Global Digital, Atkinson oversees the company’s digital marketing, digital merchandising, digital planning and digital care. She joined the company on January 27, and she reports to John Mehas, President of Tory Burch.
 
Atkinson joined Tory Burch from Starwood Hotels & Resorts Worldwide where she most recently served as SVP, Global Digital. In this role, she oversaw all aspects of the company’s global digital strategy across mobile and web platforms.

Tory Burch currently operates over 190 boutiques in North America, Europe, the Middle East, Latin America and Asia.