Trina Turk cabana pop-up takes over the W in Beverly Hills
Trina Turk will open its first LA pop-up poolside at the W Los Angeles hotel in Beverly Hills. Along with a pop-up shop, the brand has staged a poolside takeover at the hotel space.
Cabanas will feature fabrics in two signature Trina Turk prints, one a blue ikat and the other a print inspired by ocean waves. The prints are from her indoor/outdoor Schumacher upholstery line. Curtains, pillows and other items in the cabanas will feature her signature prints.
The pop-up is the first of three Trina Turk shops to hit the W this summer. The assortment in this weekend's pop-up shop will focus on swim, particularly cover ups and board shorts. It will offer both women's products and men's products from the designer's Mr. Turk label.
Turk cited the heatwave in LA as the driving inspiration for the July pop-up shop. She said, "we’re just going to focus on stuff for in the pool or by the pool."
Trina Turk has 16 retail locations throughout the country. The brand is based in Los Angeles and has seven shops in Southern California. This is, however, the first pop-up shop for the brand in LA.
Trina Turk has done two other similar Cabana takeovers in hotel partnerships, which have proved successful. She did Cabanas several years ago at the St. Regis on Kauai, Hawaii. This spring the brand also installed Cabanas for The Diplomat Beach Resort in Florida.
The pop-up shop is part of the W hotel's Sunday summer pop-up and event series called Daydream. Each weekly event features a workout class and a DJ under the W's theme of "detox, retox and repeat".
The first Trina Turk pop-up will take place Sunday, July 16 from noon to 5pm. Trina Turk is slated to have another Cabana pop-up in August, as well as a final one in September.
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