As it celebrates its 125th anniversary this year, Triumph is also launching a new distribution channel. The lingerie group has just opened to new online boutiques: one in the United Kingdom and the other in Germany. Out of the four available brands on the website, Triumph’s eponymous brand and Valisère offer products for women, Hom only for men and unisex brand Sloggi for both.

Triumph's UK e-shop

Developed by German company Netrada, which already made e-stores previously for Lacoste, C&A, Hugo Boss and Puma, the site’s interface is potentially convertible in order to accommodate the Swiss giant’s other markets.