Trussardi launches AW 2017-18 ad campaign with revamped brand image

By

Edoardo Meliado

Translated by
Nicola Mira

Published
Sep 12, 2017

Italian apparel and accessories label Trussardi has launched its Autumn/Winter 2017-18 advertising campaign, marking a new direction for the brand, with collections that look towards the future while staying true to its DNA. The pictures are by British photographer Matthew Brookes, lensed along Milan's streets and inside the iconic Serbelloni Palace.

The elements characterising Trussardi's new advertising are contemporary Italian design, Milanese lifestyle and  family values.
 
The label sports a new logo with a nod to both tradition and modernity in the contemporary-style graphics, and a lettering that features the brand's classic greyhound design, for the Trussardi and Trussardi Jeans campaigns.

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The latter was shot by another British photographer, Andrew Vowels, capturing the Italian lifestyle and rock 'n roll vibe typical of Trussardi Jeans.
 
The campaign's print and digital content will be published from mid-September on leading fashion magazines, on trussardi.com and all of the label's social media accounts, as well as in its monobrand stores and other selected stores.