Tumi announces limited collection with Russell Westbrook

By

Cassidy Mantor

Published
Oct 5, 2017

Travel and lifestyle brand Tumi has announced a partnership with NBA MVP star Russell Westbrook of the Oklahoma City Thunder for a new limited edition six piece collection of nylon and leather luggage.

The collection includes a carry on, backpacks, totes and a grooming kit. It uses Tumi's standard high-performance ballistic nylon in a tonal red camouflage with black leather accents on the pieces. Westbrook added his "Why not?" personal mantra to each piece which is meant to inspire customers through design.

Westbrook said, "I've always enjoyed the process of transforming an idea through the design process." As a two-time NBA MVP award winning player, Westbrook travels frequently for work. He said he has used Tumi over the years and is proud to share his designs that combine functionality with style with people globally.

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Tumi's Creative Director Victor Sanz said because Westbrook had been a longtime Tumi consumer, he understood the product which made the design process "seamless". 

Sanz said Westsbrook "has been extremely hands-on every step of the way; the respect, professionalism and kindness that he's showed towards our entire team has been unparalleled."

The Tumi x Russell Westbrook collection is positioned as a streetwear collection. To that end, it now is available at KITH as the brand makes a play for more street inspired customers.

The collection is also available at all Tumi retail stores globally as well as online through Tumi's e-commerce site. Tumi is sold in 75 countries globally at 1,900 points of retail. The range retails in price from $55 to $795.