UBM Fashion introduces first dual-gender tradeshow and pre-collections show
UBM is making big changes to its New York City tradeshow lineup for 2018. The fashion tradeshow company is launching in June a pre-collections show with Coterie and its first dual-gender fashion tradeshow with Project in July.
The two changes to the New York tradeshow lineup are intended to create new and more efficient business opportunities for both brands and retailers. UBM makes these changes in partnership with the Accessories Council, following a series of consultations with customers and industry influencers.
“As the global leader in fashion tradeshows," said UBM Fashion Managing Director Mike Alic, "UBM Fashion has been seeing firsthand the dramatic changes in the retail landscape. From the growth of e-commerce and fast fashion and changes in consumer buying patterns to the importance of delivering lifestyles and experiences – we at UBM Fashion realized there was an opportunity, in fact a duty, to make real changes for our industry.”
With the new tradeshow changes, the pre-collections show with Coterie, Fame, Moda, AccessoriesTheShow and Pooltradeshow will be held at the Jacob Javits Center in New York City from June 10 through 12 and the dual-gender show will be held with Project Womens, Fame, Moda, AccessoriesTheShow, Project, MRket and Children’s Club from July 22 through 24.
The womenswear show will continue to be held in February and September, and the January 2018 men’s and women’s market weeks will continue to run separately, with women’s running from January 7 through 9 and men’s from January 21 through 23.
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