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Translated by
Robin Driver
Published
May 14, 2018
Reading time
3 minutes
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UBM launches Remode, a new BtoB event in LA

Translated by
Robin Driver
Published
May 14, 2018

When it was announced that former Eurovet executive Pierre-Nicolas Hurstel had joined American trade show organizer UBM at the end of 2017, it was made clear from the start that his arrival was part of a plan to launch a new BtoB event format for the company's fashion division. Today the project finally looks to be taking shape with the announcement of the upcoming launch of Remode, a hybrid event bringing together conferences, networking opportunities and brand-orientated presentations and demonstrations. 


Remode will run November 13-14 in LA - Remode


To match its new format, UBM has also chosen a new location for the project. The trade show organizer, which usually hosts events in Las Vegas, has opted for a Los Angeles debut for Remode, which will run November 13 through 14 at the Los Angeles Convention Center. UBM hopes to attract 2,000 brand representatives, as well as 150 international speakers who will discuss themes linked to innovation, change and sustainable development. 
 
Some names will be familiar, such as the CEOs of French fashion brands Ba&sh and Ami, Pierre-Arnaud Grenade and Nicolas Santi-Weil, but also Orsola de Castro, founder of the Fashion Revolution movement, and designers Rachel Roy and Sophia Theallet, taking part through a partnership with the CFDA. Also in attendance will be representatives from Hanes Brands, Superdry and Asics, as well as some of the event's sponsors, such as Tmall, Google, HSBC and Mazars.

"We've chosen a vertical approach, with the idea of offering resources, but also solutions and tools to participants," explains Pierre-Nicolas Hurstel, EVP for strategy and business development at UBM Fashion. "We've therefore established four central pillars around which the event will be structured: Rethink, Remake, Remarket and Reinvest, aiming to simultaneously address new methods of consumption, design, sustainable production, artificial intelligence, but also how to finance this new economy." To guarantee the effective execution of this objective, Remode will be relying on its content manager Amanda Parkes, head of innovation at Future Tech Lab. 

For UBM, which organizes the Coterie, Magic and Project trade shows, among others, it's a new and different way of trying to reach out to and connect with fashion professionals. "It's not a first for the group, but for the fashion division this format is completely new. That's why I came to UBM, because I believe that, these days, a trade show organizer has to ask itself what exactly its value proposition is in an evolving market. We're currently seeing profound changes which affect all the operations of a company. That's why we chose a vertical approach which, I think, differentiates us from existing conferences and events," claims Pierre-Nicolas Hurstel, before going on to discuss the intensifying competition between conference-focused events.
 
"Another thing that makes us stand out is our network of 6,000 exhibitors, which we've built up through our trade fairs. They're the first customers we want to propose this new type of service to, offering them preferential rates," he states. Tickets for the full two-day event at normal rates are likely to sell for somewhere around 1,000 dollars. 

With conferences and demonstrations, as well as some fifty innovative manufacturers selected by Le Souk set to exhibit, Remode aims to promote connections and exchanges. For this reason, beyond the physical event, Remode will also be supported by an application and website, making networking possible both before and after the two-day event in November. 

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