Under Armour extends partnership with Stephen Curry

By

Obi Anyanwu

Published
Sep 18, 2015

Under Armour announced Wednesday the extension of its partnership with reigning NBA Champion and NBA MVP, Stephen Curry of the Golden State Warriors through 2024. Curry joined Under Armour founder and CEO, Kevin Plank at the company’s Global Headquarters in Baltimore to announce the extension.

Under Armour launched Curry’s first signature basketball shoe, the Curry One, and his signature apparel in February. The Curry Two, the second basketball shoe for Curry, recently launched in Asia as part of Curry’s first-ever Under Armour tour of the region, and it will launch in the States and globally on October 24.
 
 "Stephen is a once-in-a-generation talent and has unprecedented influence on the game of basketball," said Adam Peake, EVP, Global Marketing. "His work ethic, uncompromising self-belief, and commitment to the community are characteristics that make Stephen the perfect partner to ignite the growth of Under Armour in the sport of basketball and around the world. We are extremely proud to call Stephen family and we are excited to write the next chapter of our shared story."

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"Under Armour has felt like family since day one," said Curry. "In the first two years of our partnership, we accomplished so much both on and off the court, and I'm looking forward to being part of the brand's story for the rest of my playing career and beyond. Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world.  The best is yet to come."
 
Under Armour will continue to grow Curry’s footwear line and apparel, and Curry will continue to play a central role in Under Armour’s global marketing initiatives.
 
The extension follows Under Armour’s recent 10-year partnership with the NBA to become a title partner of the organization’s Draft Combine, Jr. NBA program in the US and the NBA Fit app.