US Polo Assn. expands in UK and Ireland, appoints new creative director
Veteran lifestyle brand leader Craig Prest has been appointed creative director of US Polo Association Global Lincensing Inc. (USPAGL) where he will be tasked with driving the brand's creative vision as it expands in the UK and Ireland.
In his new role, Prest will lead design and sourcing for US Polo Assn.'s adult apparel and accessories categories. He will also offer creative input on branding and new retail store concepts as the brand seeks to offer a fully integrated omni-channel experience in the expanded market.
Prest's experience spans two decades working for lifestyle brands. Most recently he was creative director at Henri Lloyd where he helped create design and strategy for luxury partners including Land Rover BAR/Louis Vuitton Americas Cup, Sunseeker Yachts and Sky Team.
In a release, Prest, who also brings design and lifestyle brand leadership experience from Reebok and New Balance, said, "I want to push the boundaries of how consumers connect with the brand as part of their everyday. It’s about inspiring a new generation with design and product."
USPAGL President and CEO, J. Michael Prince, explained, ”As we build the U.S. Polo Assn. brand globally, the addition of world class talent such as Craig Prest is critical to our long-term success and the ability to achieve our aggressive growth targets."
US Polo Assn. recently announced it would be outfitting the USA polo team both on and off the field at the Westchester Cup in Windsor, England on July 28th. The label will also hold a pop-up shop experience at the event.
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