×
65 068
Fashion Jobs
ROSS STORES
Store Protection Specialist
Permanent · Hyattsville
MACY'S
Asset Protection Detective, Santa Anita - Standard Part Time
Permanent · Arcadia
MACY'S
Asset Protection Security Guard, The Market at West Bend - Part Time
Permanent · Tarrant
MACY'S
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Roosevelt Field - Part Time
Permanent · Garden City
MACY'S
Asset Protection Detective, City Creek Center - Full Time
Permanent · Salt Lake City
MACY'S
Asset Protection Detective, Pentagon City - Full Time
Permanent · Arlington
MACY'S
Asset Protection Detective, Serramonte - Full Time
Permanent · Daly City
MACY'S
Asset Protection Security Guard, San Francisco Union Square - Full Time
Permanent · San Francisco
MACY'S
Asset Protection Security Guard, Brea - Flex
Permanent · Brea
MACY'S
Asset Protection Security Guard, Santa Anita - Standard Part Time
Permanent · Arcadia
MACY'S
Asset Protection Detective, Sacramento Downtown Plaza - Part Time
Permanent · Sacramento
MACY'S
Asset Protection Security Guard, Roosevelt Field - Flex
Permanent · Garden City
MACY'S
Asset Protection Security Guard, Market by Macy's, Southlake Town Square - Full Time
Permanent · Southlake
MACY'S
Asset Protection Security Guard, Wolfchase - Part Time
Permanent · Bartlett
MACY'S
Asset Protection Security Guard, Southcenter - Part Time
Permanent · Seattle
MACY'S
Asset Protection Security Guard, Las Vegas Fashion Show - Flex
Permanent · Las Vegas
MACY'S
Asset Protection Detective, Aventura - Part Time
Permanent · Aventura
MACY'S
Asset Protection Security Guard, Fordham Place - Part Time
Permanent · Bronx
MACY'S
Asset Protection Security Guard, Perimeter Mall - Part Time
Permanent · Atlanta
MACY'S
Asset Protection Detective, Valley Fair - Part Time
Permanent · Santa Clara
MACY'S
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
Published
Apr 21, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Van de Velde decreases revenue expectations for 2018

Published
Apr 21, 2018

Following the launch of the swimwear line of its Marie Jo brand, which the Belgian lingerie group had high hopes would drive growth this year, Van de Velde has announced that its initial objectives for sales increases in 2018 will very likely not be accomplished. 


Van de Velde has revised down its revenue predictions for 2018 - Instagram @mariejolingerie


Having announced a few months ago that it was hoping to see slight growth more in line with its usual trajectory, the lingerie specialist now expects sales revenues to remain stable, at best, in 2018, or to decline modestly compared to the previous year. A result which, according to the brand, "is expected to put significant pressure on the profit trend compared with 2017."

This is not to say that the Belgian group has been completely disappointed by the performance of Marie Jo's new swimwear line, as it also commented in a release that the "successful launch of Marie Jo Swim and growth of new channels partly offset the impact of the slow start of sales in traditional channels" –  although perhaps here "partly" is the operative word.  

In 2017, the group reported modest sales growth of 1.2% which, when taking into account the negative effect of exchange rates, amounted to a 0.6% decrease compared to 2016, for a total revenue of 205.6 million euros. As for EBITDA, it fell 10.1% from 61.9 million euros in the prior year, to 55.7 million in 2017. 

In order to stem the erosion of its sales, Van de Velde is intending to implement strategic improvements along three different lines in 2018. As well as reworking the positioning of PrimaDonna, Marie Jo and Andres Sarda, the group also plans to put greater emphasis on its digital sales channel and optimize its supply chain. 

Copyright © 2022 FashionNetwork.com All rights reserved.