Very Exclusive becomes patron of British Fashion Council

By

Cajsa Lykke Carlson

Published
Feb 17, 2015

British multi-brand e-tailer Shop Direct is launching a new site, Very Exclusive, which has already become a patron of the British Fashion Council.

The new site will launch during London Fashion Week at an event hosted by Sarah Curran MBE and BFC chief executive Caroline Rush CBE. Curran has also been appointed to the fashion body's industry advisory board.

Very Exclusive will sell over 150 brands, with a blend of upmarket high street and accesible luxury and beauty brands. Among the labels it will stock are Marc by Marc Jacobs, Karl by Karl Lagerfeld, Reiss, Vivienne Westwood Anglomania, Stila and Karen Millen.

Sarah Curran, managing director of VeryExclusive.co.uk, said: “The launch of VeryExclusive.co.uk is set to shake up the world of luxury and will make designer fashion and beauty more accessible to more people.

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“We’re committed to democratising luxury and can’t wait to show the world VeryExclusive.co.uk at London Fashion Week. It will be one of the highlights of the season for fashion fans everywhere.”
 
Caroline Rush CBE, CEO of British Fashion Council added: “We are delighted to welcome VeryExclusive.co.uk onto the growing list of patrons that are invested in driving and supporting the UK’s thriving fashion industry and the creativity of the designers behind its global reputation.”