VF Corp names Pisani new Timberland Global Brand President

By

Cajsa Lykke Carlson

Published
Aug 8, 2016

VF Corporation has named Jim Pisani the new Global Brand President of its Timberland brand, effective immediately.

Pisani was most recently the President of VF’s Licensed Sports Group, which includes the Majestic brand, the official on-field uniform provider for Major League Baseball. In his new role at Timberland, he will report to Scott Baxter, Vice President, VF and Group President, Outdoor & Action Sports Americas. Pisani, who has been with VF Corp since 2008, replaces Stewart Whitney, who left the company in July 2016.

“Jim is a tremendously talented and accomplished executive with a proven track record of delivering consistent business results and generating new growth opportunities,” said Baxter. “His passion, energy, and embodiment of the values deeply rooted in the Timberland brand and in VF make him the ideal leader to guide the brand into its next phase of global growth.”

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“I’m truly honored to be given the responsibility to lead this powerful and iconic brand with such rich history,” said Pisani. “There are so many opportunities in front of the Timberland brand and I look forward to partnering with the talented teams around the world to leverage our collective strengths and accelerate growth.”

Pisani's former job at VF Licensed Sports Group will now be done by Mike Pardini, who most recently held the position of Vice President of Sales for VF Licensed Sports Group and the Majestic brand.