VF Corp promotes Doug Palladini to Vans Global President

By

Cassidy Mantor

Published
Aug 1, 2016

Vans veteran exec Doug Palladini has been named the new Global Brand President for Vans, effective immediately.

Palladini spoke of his career with Vans, "Vans immediately became a part of my life when I moved to California at age six and bought my first skateboard.  After college, working at action sports magazines, I got to know incredible Vans athletes such as Geoff Rowley and Jamie Lynn and the company itself, which led to a very personal connection with the brand early in my career."

Palladini has had a long career with Vans. He spent the past few years as VP/GM for North America for Vans. Prior to that he was Vans' VP of Global Marketing. The VF Corp, Vans' parent company, has now promoted Palladini to the new global brand role.

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He continued, "Now, in my thirteenth year as a Vans employee, to be in a position to lead this brand is a tremendous honor. I have learned that Vans has a truly remarkable ability to connect with people in a sincere and meaningful way, and I am humbled by the responsibility I have been given to harness and expand that energy."

Kevin Bailey, Vans President, said of Palladini that "his remarkable leadership and deep connection to Vans’ heritage will serve him well as he shapes the future of the brand for our employees and consumers around the world.”

In his new role Palladini will be responsible for global product marketing strategy and sales in the Americas for the $2 billion dollar brand.