VF Corporation appoints Roger Spatz to Brand President of Reef
VF Corporation on Thursday announced the appointment of Roger Spatz to Brand President of Reef, effective immediately. He will oversee the Reef brand in addition to his current role as President of Eagle Creek, a position he has held since 2011.
Spatz has worked at VF Corporation for 12 years, holding senior leadership roles including Chief Financial Officer of the Reef brand and the VF Outlet business. Prior to joining VF, he spent 10 years at Cambridge-Lee Industries, where he last served as Executive Vice President and Chief Operating Officer.
Founded in 1984 by entrepreneur brothers Fernando and Santiago Aguerre, Reef is a global surf lifestyle brand that became a leader in the open-toe footwear market with its iconic sandal. The brand also released collaboration footwear with actress Hailee Steinfeld.
Spatz’ appointment follows a number of recent appointments for VF Corporation. In January, the company named Travis Campbell the President of Smartwool and promoted Brendan Sullivan to President of Sportswear, succeeding Karen Murray who is now the Senior Brand Advisor to the Sportswear organization.
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