×
32 817
Fashion Jobs
NORDSTROM
Loss Prevention Agent Orchard Corners Rack
Permanent · Lenexa
NORDSTROM INC
District Asset Protection Manager - Nyc
Permanent · New York
NORDSTROM
Loss Prevention Agent South Towne Rack
Permanent · Sandy
NORDSTROM
Loss Prevention Security Ambassador Southpark
Permanent · Charlotte
NORDSTROM INC
Security Ambassador 1
Permanent · Oklahoma City
NORDSTROM
Asset Prevention Security Ambassador Palladio Rack
Permanent · Folsom
NORDSTROM
Loss Prevention Security Ambassador City Creek Center
Permanent · Salt Lake City
NORDSTROM
Loss Prevention Asset Protection City Creek Center
Permanent · Salt Lake City
NORDSTROM INC
HR Business Partner - Supply Chain (San Bernadino Fulfillment Center)
Permanent · San Bernardino
COTY
Global Marketing Manager, Calvin Klein
Permanent · New York
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Hamilton Township
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Surprise
L'OREAL GROUP
Packaging Operator ii- up1
Permanent · North Little Rock
MARSHALLS
Loss Prevention Detective - Westwood, ma
Permanent · Westwood
MARSHALLS
lp Detective - Marshalls Greenbelt, md
Permanent · Greenbelt
MARSHALLS
lp Detective - Marshalls Silver Spring, md
Permanent · Silver Spring
VICTORIA'S SECRET
Brand Operations Manager-The Streets of Indian Lake
Permanent · Hendersonville
VICTORIA'S SECRET
Brand Operations Manager-Eastview
Permanent · Victor
VICTORIA'S SECRET
Digital Product Owner
Permanent · Reynoldsburg
ROSS STORES
Store Protection Specialist
Permanent · El Paso
ROSS STORES
Store Protection Specialist
Permanent · Las Vegas
ROSS STORES
Store Protection Specialist
Permanent · Stuart
By
AFP-Relaxnews
Published
Sep 5, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Viktor & Rolf offers customizable fragrance buys with new perfume platform

By
AFP-Relaxnews
Published
Sep 5, 2018

Viktor & Rolf is offering beauty fans the chance to customize their fragrances with a new e-commerce project.


The luxury Dutch fashion duo, who first broke into the perfume industry in 2005, is teaming up with L'Oréal to launch a new e-commerce platform, WWD reports. As well as shining the spotlight on its fragrance portfolio, the site will give shoppers the option of customizing the bottles of its ‘Flowerbomb,' ‘Spicebomb' and ‘Bonbon' perfumes via a concept called ‘Dress Up Your Bottle'. Choices will include a range of colors and accompanying accessories, while ‘Flowerbomb' customers will also be offered four different bottle designs.

"Consumers are craving experiences, customization and the convenience of online shopping," Laura Azaria, VP marketing, Viktor & Rolf Fragrances US told WWD. "With the launch of our new Viktor & Rolf website and the ‘Dress Up Your Bottle' functionality, we answer everything they are looking for."

The site, which is scheduled to go live on September 6, is the latest in a string of immersive fragrance-themed initiatives dreamed up by a growing group of beauty brands. This month will also see YSL Beauty open up an interactive pop-up store in New York, honoring Zoë Kravitz's role as the face of its ‘Black Opium' scent, featuring fragrance workshops and a pool room that will allow visitors to ‘walk on water'. Skincare brand L'Occitane en Provence has included interactive ‘fragrance clouds' into several of its new store openings, while cult Millennial favorite Glossier has been experimenting with solid fragrances.
 

Copyright © 2021 AFP-Relaxnews. All rights reserved.