×
59 743
Fashion Jobs
OLD NAVY
Asset Protection Agent - Laguna Gateway Cntr
Permanent · Elk Grove
OLD NAVY
General Manager - Ward Parkway
Permanent · Kansas City
OLD NAVY
Asset Protection Service Representative - South Colorado Blvd
Permanent · Denver
JORDAN
Jordan Brand Marketing Manager
Permanent · New York
NIKE
Purpose Marketing, Global Brand Manager
Permanent · Beaverton
JORDAN
Jordan Brand Planning Manager
Permanent · Indianapolis
NIKE
Merchandising Manager
Permanent · Beaverton
NIKE
Materials Optimization Manager
Permanent · Beaverton
NIKE
Creative Operations Production Manager
Permanent · Los Angeles
NIKE
Global Director, Finance & Strategy Communications
Permanent · Beaverton
NIKE
Senior Construction Project Manager
Permanent · Beaverton
ABERCROMBIE AND FITCH CO.
Category Planner - Merchandise Planning
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
sr. Category Planner - Merchandise Planning
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Inventory Planner - Merchandise Planning
Permanent · Columbus
NEIMAN MARCUS
Product Manager, bi & Analytics
Permanent · Irving
NEIMAN MARCUS
Manager, Sales Experience - Beverly Hills
Permanent · Beverly Hills
NEIMAN MARCUS
Sales Manager, Precious Jewelry-Palo Alto
Permanent · Palo Alto
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Aurora
ULTA BEAUTY, INC.
co - Sales Manager
Permanent · Oklahoma City
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Newark
SALLY BEAUTY CORPORATE
Outside Sales Representative -Cosmoprof
Permanent · Jackson
NEW BALANCE
Product Manager, Made
Permanent · Lawrence
Published
Aug 29, 2012
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Vilebrequin bought by the American group G-III Apparel

Published
Aug 29, 2012

Does the Vilebrequin change of hands mean a change in size? The high-end men’s beachwear brand, created in Saint-Tropez and based in Geneva, has just been acquired by the American group G-III Apparel. A licensee of Calvin Klein, Tommy Hilfiger and Levi's, it has bought Vilebrequin from the Dutch Fashion Fund One for 85.5 million euros, almost double the brand’s 2011 sales, which amounted to 45 million euros.


Photo: Vilebrequin.

The new owner wants to position the brand as a global men's brand in the luxury segment. To this end, it has chosen two Hermes veterans. Roland Herlory, appointed CEO of Vilebrequin after 23 years in the French house, where he was most recently in charge of development in Latin America and the Caribbean. The successor in Vilebrequin of Ashish Sensarma, Roland Herlory, will assume his official duties on September 1st.

The other Frenchman from the luxury group called upon by G-III Apparel is Christian Blanckaert. Having been president of Petit Bateau and board member of Moncler, the former head of Hermes will thus preside over the new board of Vilebrequin. He will be assisted by Adu Advaney, founder of previously owned capital, in accordance with one of the clauses of the transaction.

While retaining the tropezian origins of the brand, founded in 1971, and remaining faithful to its designer of 15 years, Zaza de Brito, the G-III Apparel Group intends to lend a new dimension to the brand. Morris Goldfarb, its CEO, has set a goal to" make Vilebrequin a global and diversified luxury brand" beyond its roots in the men's swimsuit. The brand has already begun to expand its activities, creating clothing for boys as well as developing casual ready-to-wear and accessories for men, two segments that still need to be strengthened.

Already being distributed in 185 brand outlets (its own boutiques, franchises and licenses combined) in 50 countries, Vilebrequin should also see its fleet grow according to the wishes of a group with considerable clout. Thus, G-III Apparel completed its last year on January 31 with sales that exceeded expectation (15%) to the tune of 986 million euros.

Copyright © 2021 FashionNetwork.com All rights reserved.