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Published
Aug 31, 2016
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Visvim's new fashion brand Citera to launch on September 1

Published
Aug 31, 2016

Citera, a new fashion brand from original Visvim founding member Naoki Ei, launched its official website on Wednesday.


The B-300 jacket by Citera - Citera


 
The new line is the result of the marriage between technology and functional clothing. Ei provides the design and direction for the new label and Yoshikage Kajiwara, Creative Director and CEO of Lowercase, provides creative supervision.

The inaugural collection consists of t-shirts, sweatshirts, sweatpants, outerwear and accessories with some items available for pre-order. Many styles are available in multiple colorways as well including the Wave Zip hoodie that is made with a water-absorbing, lightweight, quick drying material. One of the most notable pieces from the collection is the B-300 jacket with a Polartec fleece lining that spills out of the jacket sleeves and body.

The Citera collection is available now on the brand website.

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