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By
Reuters
Published
Sep 28, 2010
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Vivienne Westwood named UK's "coolest" fashion brand

By
Reuters
Published
Sep 28, 2010

(Reuters Life!) - Sports car maker Aston Martin is the coolest brand in Britain, according to a survey.

Vivienne Westwood
Vivienne Westwood Milan - Photo: Christophe Simon/AFP

Renowned for making vehicles driven by James Bond, it came top of the annual poll, reclaiming the number one spot from Apple's iPhone which came second.

Apple's iPod was named third coolest, followed by Blackberry and stereo and TV maker Bang & Olufsen.

The survey was run by The Center for Brand Analysis which creates league tables based on the opinions of marketing experts, business professionals and thousands of British consumers.

Key factors in the selection process included, style, innovation, desirability and originality.

Vivienne Westwood topped the fashion brands in the poll, which began in 2001, while Ray-Ban was judged the coolest fashion accessory.

TOP 10

1. Aston Martin

2. iPhone

3. iPod

4. BlackBerry

5. Bang & Olufsen

6. Harley-Davidson

7. Nintendo Wii

8. Google

9. Ferrari

10. Dom Perignon

(Reporting by Michael Holden; Editing by Steve Addison)

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