×
68 870
Fashion Jobs
PUMA
Program Manager, de&i Learning & Development
Permanent · Somerville
BANANA REPUBLIC
General Manager - West Town
Permanent · Madison
ADIDAS
Key Account Manager
Permanent · Pittsburgh
CENTRIC BRANDS
Manager, Production
Permanent · New York
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Chevy Chase
Permanent · Chevy Chase
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Willow Grove
Permanent · Willow Grove
MACY'S
Asset Protection Captain, Lakewood Center - Full Time
Permanent · Lakewood
MACY'S
Celebrations Consultant
Permanent · Salem
MACY'S
Product Management Advisor
Permanent · New York
MACY'S
Asset Protection Detective, Summerlin - Full Time
Permanent · Las Vegas
MACY'S
Business Intelligence Workflow/Agent Tools Advisor
Permanent · Deerfield Township
MACY'S
Asset Protection Detective, Woodlands Mall - Full Time
Permanent · The Woodlands
MACY'S
Asset Protection Detective, Warwick Mall - Full Time
Permanent · Warwick
MACY'S
Asset Protection Detective, Fair Oaks - Part Time
Permanent · Fairfax
MACY'S
Asset Protection Detective, Redding mt Shasta - Full Time
Permanent · Redding
MACY'S
Asset Protection Detective, Natick Collection - Full Time
Permanent · Natick
NORDSTROM
Asset Protection - Security Ambassador - Miracle Marketplace Rack
Permanent · Miami
SALLY BEAUTY CORPORATE
Manager, Content Strategy And Operations
Permanent · Denton
ROSS STORES
Senior Financial Analyst, Store Finance
Permanent · Dublin
OLD NAVY
Manager – Product Creation Strategy
Permanent · San Francisco
OLD NAVY
Assistant General Manager, Merchandising - Boynton Beach
Permanent · Boynton Beach
L BRANDS
Senior Merchandise Planner
Permanent · Reynoldsburg
Translated by
Benjamin Fitzgerald
Published
Jun 20, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Volcom opens Paris flagship, eyes Amsterdam and Prague

Translated by
Benjamin Fitzgerald
Published
Jun 20, 2017

After a thorough location scout of Paris, Volcom has finally opted for the Bastille area in the French capital to open its Paris flagship.

Covering 230 square metres, the American skate brand has made its mark on 5 rue Saint-Antoine. On the ceiling of the shop's ground floor, a massive canvas displays all the areas of Paris, while on the ground, the furniture is a mix of basic pieces from Volcom, as well as customised furnishings for the new flagship.

The painted ceiling and 'skatable' furniture are Volcom signatures - Volcom


"We called upon an master craftsman to create a number of pieces. Most were created with this idea of being 'skatable'," explained Gaëtan Le Guennec, retail director at Volcom.

"He also created chandeliers and elements integrating the Volcom Stone. As with each key store, we have a localised offering of t-shirts in the colours of the city. We have enriched it here, It's 18 square metres but we offer more products than other stores." 


Inside the new Paris flagship store - Volcom


The brand has also decided to put its key product categories on the top floor. Products on the ground floor, made up of capsule and limited-edition collections, are expected to be renewed almost monthly. Upstairs, t-shirts, jeans and womenswear are attract customers, said Volcom.

"We are very happy as we have been opened for two weeks now, and 80% of our sales have been made upstairs," said Le Guennec. 

In store, Volcom is testing a new compact and mobile point-of-sale system, much like a tablet, which allows the sales team to sell to customers throughout the shop.

Inside the new Paris flagship store -Volcom


An innovative sales technique, which could be developed across Volcom's entire store network. Today, Volcom has 18 stores in Europe, with 12 in France, and two each in Spain, Germany and Switzerland.

"We have branches, commission-affiliation and partnerships in markets where we work with our distributors," outlined Le Guennec. "In the coming days, we are also opening a shop in the Amsterdam hyper-centre measuring around 100 square metres."

Volcom is currently preparing to open its first store in Prague, Czech Republic, in September too, and is eyeing its first Italy location for the end of 2017.

Copyright © 2022 FashionNetwork.com All rights reserved.