Wacoal America celebrates its 30th Anniversary with "30 Years of Beauty" campaign

By

Obi Anyanwu

Published
Mar 2, 2015

Intimate apparel brand Wacoal America is celebrating its 30th anniversary with the "30 Years of Beauty" campaign, a year-long program that is a culmination of three decades of making women look and feel their best. The program will include a brand ambassador partnership, a national bra giveaway and the release of limited edition styles.

To mark this milestone, Wacoal America has partnered with Zanna Roberts Rassi, notably Marie Claire’s Senior Fashion Editor, on a "Bra of the Month" video series, highlighting one of Wacoal’s best-selling styles each month. These video spotlights will include bra details and functions, as well as Zanna’s wardrobing tips and tricks to accompany each specific style.

Wacoal will also give away 30 bras each week from March 1st to the end of 2015; customers can enter daily on the company's website or on the new Wacoal app that is launching this month.

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New styles and silhouettes will be released for Wacoal’s limited edition collection. Styles which include Wacoal’s best-selling Embrace Lace collection, the Retro Chic and La Femme in new colors, and a new style called, In Bloom, a bra with floral embroidery and metallic silver yarns.  The anniversary styles will range in price from $24 to $68 and will be available through 2015.
 
Bob Vitale, president and CO-CEO of Wacoal America, Inc. said, "Wacoal’s ongoing commitment to fit and style, as well as our passion for helping women look and feel more beautiful have carried us through thirty dazzling years. In that time, we are proud to have fit more than 1 million women into the right bra. As we look to the next 30 years and beyond, we are thrilled to move forward in new and exciting ways."

$1 = £0.65