Walmart partners with JD.com for an omnichannel shopping festival
With a goal of strengthening the marriage between brick-and-mortar stores and e-commerce, discount department store Walmart and JD.com—a Chinese e-commerce company headquartered in Beijing that’s also known as Jingdong and formerly called 360buy—have teamed up to launch an omnichannel shopping festival starting on August 8.
An Omnichannel provides customers with the opportunity to shop the merchandise from a physical store via their smartphone or desktop computer. When it comes to making a transaction, shoppers can either order online like a traditional e-commerce purchase, or opt to pick up the merchandise at a brick-and-mortar store.
“Our ability to tap into JD.com’s advantages across logistics, big data, technology and customer service gives Walmart a huge advantage in reaching China’s rapidly expanding consumer class,” said Ben Hassing, the senior vice-president for e-commerce and technology at Walmart China.
Research firm eMarketer cited in a report that the omnichannel process provides retailers with the ability to capture the attention of a shopper in both the physical and e-commerce space while providing consumers with a better user experience. The JD-Walmart 8.8 shopping festival is anticipated to allow Walmart to extend its reach to the 99 per cent of the country’s population covered by JD.com’s delivery structure.
In anticipation of the August 8 launch, Walmart shoppers have already been scanning a Quick Response code at one of the discount chain’s 400-plus brick-and-mortar stores to earn coupons for use at the Walmart, Sam’s Club and Asda-brand online stores on JD.com in the very near future.
Thanks to JD.com—which currently operates the largest online retail fulfillment infrastructure on the Chinese mainland—Walmart has boosted its U.S. sales since June of 2016. With their combined resources, the two firms could “define the future of retail in China”, said Carol Fung, the president for fast moving consumer goods at JD.com.
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