×
89 218
Fashion Jobs
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · PALO ALTO
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · TUCSON
URBN
Anthropologie Design Director - Furniture
Permanent · PHILADELPHIA
URBN
Anthropologie Design Director - Fabric & Textile Concept
Permanent · PHILADELPHIA
URBN
Free People Associate Merchandise Planner
Permanent · PHILADELPHIA
BATH & BODY WORKS
Manager, Public Relations & Influencer
Permanent · REYNOLDSBURG
COLUMBIA
International Marketing Manager
Permanent · PORTLAND
URBN
Urbn Financial Analyst
Permanent · PHILADELPHIA
URBN
Free People CRM Analyst
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · WASHINGTON
BATH & BODY WORKS
Senior Manager, Stores Learning And Development
Permanent · COLUMBUS
TUMI
Director, Global Marketing
Permanent · NEW YORK
URBN
Free People Senior Merchandise Planner
Permanent · PHILADELPHIA
UNDER ARMOUR
Stock Lead, ft
Permanent · WOODBURY
PRANA
Director, Strategic Accounts & Sales Business Development
Permanent · CARLSBAD
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - ny 59th st
Permanent · NEW YORK
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Soho
Permanent · NEW YORK
BLOOMINGDALE'S
Registry Consultant, Full Time - Boca Raton
Permanent · BOCA RATON
H&M
842 Area Visual Manager
Permanent · LOS ANGELES
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Short Hills
Permanent · MILLBURN
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · COSTA MESA
COLUMBIA SPORTSWEAR COMPANY
Regional Loss Prevention Manager (Northwest-us)
Permanent · SALEM
Published
Feb 6, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Weekday opens European e-shop and prepares for launch in Japan

Published
Feb 6, 2013

Weekday’s young designer fashion is now available at just the click of a mouse. The preferred retailer for Scandinavia’s young and with-it customer-base, whose parent company AB Scandinavian (Monki, Cheap Monday and Weekday) is managed independently as an H&M subsidiary, has just opened its e-shop in 18 European markets.

Logistics are managed in-house from Stockholm and the brand will use the data it collects about its audience to locate its future magnets for business throughout Europe. The e-shop sells all the collections of eclectic ready-to-wear and accessories in its principal line, "MTWTFSS Weekday", as well as a wide selection of Cheap Monday items (it shares the same founders and owners) and the brand new collaborative line known as Fade to W. It also provides a European showcase for the new denim brand of the founder of Cheap Monday and Weekday, Örjan Andersson, and for Christophe Lemaire, and the Rodebjer and Back labels (the contemporary line of Ann-Sofie Back, co-founder of Cheap Monday).

MTWTFSS Weekday spring-summer 2013

The Scandinavian retailer does not seem to be opting for aggressive international growth. A spokesperson from Weekday, contacted by FashionMag.com about the e-commerce launch, rightly pointed out that "18 European countries is 11 more countries - all in one go!"

But the spokesperson also revealed that the next actual store will open in Osaka, Japan, in May – the first time Weekday has established a presence outside of Europe.

There are already a number of Weekday stores in Sweden, Germany and Denmark, and their success is due to their store management skills, and their trendy collections that boldly adopt emerging trends and give them a "designer” look – all at a price that is in line with what its target customers can afford.

Copyright © 2022 FashionNetwork.com All rights reserved.